LG Electronics East Africa has introduced its latest premium air conditioning solution, the LG ARTCOOL, into the Kenyan market. The launch comes amid rising demand for energy-efficient appliances, with Kenya’s air conditioning market projected to grow at 12.56% in 2025 and reach 13.17% in 2026.
Market Context
Growth in the local heating, ventilation, and air conditioning (HVAC) market is being driven by rapid urbanisation, a growing middle class, and heightened demand for energy-saving technologies. Regionally, the sub-Saharan HVAC market is forecast to exceed USD 5.23 billion by 2030, according to industry data.
Product Features
The ARTCOOL model is built around LG’s proprietary Inverter Compressor, designed to achieve up to 70% energy savings and 40% faster cooling compared to conventional systems, while maintaining ultra-low noise levels. The company is offering a 10-year warranty on the compressor, underscoring its focus on reliability and long-term value for consumers.
In addition to performance, the unit emphasises modern design and connectivity. The ARTCOOL features a minimalist finish and comes equipped with LG ThinQ technology, allowing users to remotely control functions such as power, temperature settings, and energy monitoring through a smartphone app.
Strategic Positioning
LG East Africa President Donghun Lee highlighted the launch as a reflection of the company’s long-term investment in the region. He positioned the ARTCOOL as a blend of “technology and design” targeting Kenya’s increasingly design-conscious and tech-savvy customers.
Tony Yun, LG East Africa’s Air Solutions Product Director, added that the integration of Wi-Fi-enabled smart controls addresses consumer demand for convenience and real-time energy management.
The LG ARTCOOL is available for purchase on LG’s official website and through Opalnet retail outlets across Kenya.
