MultiChoice Kenya has kicked off its festive season campaign with a high-energy consumer festival at Nyayo Estate, Malaika Park, marking the beginning of a nationwide tour aimed at deepening customer engagement, boosting holiday sales and promoting Kenyan storytelling. The launch activation, held over the weekend, drew hundreds of residents who turned up to sample entertainment offerings, meet their favourite actors and take advantage of exclusive seasonal discounts.
At the centre of the event was the “ALL I Want Hii Krisi” campaign, MultiChoice’s flagship festive promotion designed to make DStv more accessible and amplify local content during the holiday period. The company showcased its full bouquet of entertainment options—ranging from sports and reality shows to children’s programs and leading Kenyan productions—positioning the activation as a celebration of community and shared viewing experiences.
Residents had the opportunity to enjoy live demos, product trials and interactive game sessions while receiving branded merchandise and participating in giveaways. MultiChoice representatives guided families through subscription options and value-added services, including the DStv Stream app, decoder upgrades and holiday content highlights.
A major draw for many attendees was the headline festive offer on the DStv Zapper decoder, now selling at KES 850, down from KES 1,199. Company officials said the reduced price is aimed at giving more households access to premium entertainment content at a time when families spend more time together at home.
MultiChoice Kenya Corporate Affairs officials at the event said the company is deliberately expanding its on-the-ground engagements to meet customers where they are, especially in high-density residential areas. They noted that the festive season is one of the most important retail periods for the pay-TV operator, driving both new subscriptions and upgrades as households prepare for holiday sports, blockbuster movies and special programming.
One of the most popular features of the Nyayo Estate launch was the presence of cast members from some of Kenya’s most-watched shows on DStv, including Lulu, Lazizi, Njoro wa Uba and Qware. The actors interacted with fans, took photos, and participated in short skits and conversations that brought their characters to life off-screen.
The cast appearances, according to MultiChoice, are an integral part of the festival campaign, designed to showcase the strength of local content and the impact of the company’s investment in Kenya’s creative economy. The firm has consistently emphasised its role in developing and promoting Kenyan storytelling, supporting local production houses and scaling homegrown talent across its platforms.
Industry analysts note that festive season campaigns remain crucial to subscriber growth in the pay-TV and streaming markets. For operators like MultiChoice, physical activations allow direct consumer engagement at a time when competition from international streaming services continues to grow. The company is increasingly positioning DStv not only as a broadcaster but as an ecosystem that blends premium content, local production and community interaction.
The Nyayo Estate activation also featured kid-friendly activities, music performances, and product demonstrations aimed at showcasing the breadth of the DStv offering. Families took part in trivia competitions, quick-win games and guided tours of channel line-ups designed to encourage subscription upgrades.
Residents interviewed during the event praised MultiChoice for bringing the experience directly to communities rather than restricting access to malls and commercial centres. They said the festival atmosphere created a unique opportunity to engage with content creators and learn about new service features, including streaming bundles and flexible payment options.
As part of its broader festive rollout, MultiChoice said it will be taking the Krisi Festival Campaign to major towns and key neighbourhoods across Kenya throughout the month. Planned stops include Nakuru, Mombasa, Kisumu, Thika, Eldoret and several Nairobi estates, where the company will replicate the community-driven festival model.
The regional activations will feature a blend of entertainment, promotions, product showcases and meet-and-greet sessions with actors from popular local series. MultiChoice distributors and partners are expected to play a role in driving awareness and offering onsite subscription support.
Company officials added that the campaign reinforces MultiChoice’s long-term strategy of strengthening local roots, expanding its footprint in grassroots communities, and creating a more immersive customer experience. They said the firm remains committed to innovating around affordability, content diversity and accessible customer service.
The holiday season typically sees increased viewership of sports, children’s programming and family entertainment—a trend the company hopes to tap into as it rolls out its festive deals. With the discounted decoder, ongoing subscription promotions and upcoming content premieres, MultiChoice is positioning itself to capture a significant share of the holiday entertainment market.
The launch at Nyayo Estate, which blended entertainment, consumer engagement and brand visibility, signals what the company describes as a more community-centric approach to festive marketing. By bringing cast members into local neighbourhoods, offering on-site demonstrations and providing exclusive purchase opportunities, MultiChoice aims to build stronger emotional connections with viewers and reinforce its place in Kenya’s competitive digital entertainment landscape.
