Artificial intelligence (AI) is revolutionising industries, including digital marketing, by enabling marketers to
create targeted, engaging, and effective campaigns. Last week Google Ads introduced a suite of new AI-
powered tools that enhance creativity and performance, such as advanced reporting, AI-powered image
editing, generative AI for asset creation, streamlined access, and seamless integrations with creative
platforms. These tools empower marketers to uncover hidden insights, unleash their creativity, accelerate
content creation, simplify their workflow, and expand their creative network.
These new features build upon the foundation of Performance Max, providing marketers with even more
tools to unleash their creativity and drive results.
5 Ways Google Ads is Transforming Creative Performance
- Uncover Hidden Insights with Advanced Reporting: Ever wondered which of your ad creatives
are truly hitting the mark? Now you can find out! Google Ads is introducing detailed conversion
metrics right within your asset-level reporting for Performance Max campaigns. See exactly which
images, videos, and headlines are driving the most valuable actions from your audience.
Additionally, you can now track where your video ads are appearing on YouTube, ensuring your
brand is showcased in suitable environments. If you spot something amiss, you have the power to
exclude specific placements. This level of transparency puts you in control, allowing you to make
data-driven decisions that optimize your campaigns for maximum impact. To access these reporting
tools, navigate to the “Reports” section in your Google Ads account and select the relevant
campaign. - Unleash Your Creativity with AI-Powered Image Editing: Forget the hassle of outsourcing image
edits or learning complex software. Google Ads now offers AI-powered image editing tools that put
the power of creativity at your fingertips. Remove unwanted objects, add new elements, expand
backgrounds, and even crop images to different aspect ratios, all with a few simple clicks. This
empowers you to create a wider variety of eye-catching visuals, tailored to different platforms and
audiences, without breaking the bank or slowing down your workflow. To try out these features, head
to the “Assets” section of your Google Ads account and select the image you want to edit. - Accelerate Asset Creation with Generative AI: Struggling to keep up with the demand for fresh
creative content? Google Ads’ asset generation feature is here to help. Now available in App and
Display campaigns, this powerful tool leverages AI to generate high-quality images in a flash. Simply
provide a few prompts and let the AI do the heavy lifting, saving you valuable time and resources.
You’ll also gain access to enhanced asset reporting for App campaigns, so you can track the
performance of your AI-generated images and fine-tune your strategy. To explore asset generation,
go to the “Create” menu in Google Ads and select “Assets.” - Simplify Your Workflow with Streamlined Access: No more jumping through hoops to create and
manage your assets. Google Ads has simplified the process, making it easier than ever to access
essential tools. You can now generate images, create videos, and upload assets directly from the
“Create” menu. This streamlined workflow saves you time and eliminates unnecessary clicks,
allowing you to focus on what matters most – crafting compelling campaigns. - Expand Your Creative Network with Seamless Integrations: Collaboration is key to success, but
it can be challenging when your creative team uses different platforms. Google Ads has partnered
with leading creative platforms like Canva, Smartly, and Pencil to bridge the gap. Typeface will now
be joining the fold. This integration enables seamless implementation of assets built with Typeface
directly into Google Ads campaigns. Now, teams can focus on their creative strengths, while
marketers enjoy a smooth and efficient workflow.
Embrace the Power of Innovation
Google Ads is committed to providing marketers with the tools they need to thrive in the digital age. These
new features, powered by AI and a focus on user experience, offer endless opportunities to elevate your
campaigns, captivate your audience, and achieve your marketing goals.
