In a groundbreaking move that is set to shake up the marketing and communications landscape across East Africa, three seasoned industry veterans have joined forces to launch a new agency, The Partnership Africa. The founders—Sally Sawe, Deepesh Jha, and Sandeep Madan—bring over a century of combined experience, having previously led successful careers at WPP Scangroup. This new venture is poised to revolutionize how brands engage with consumers in Kenya, Uganda, Tanzania, and Rwanda.
Since its inception just 12 months ago, The Partnership Africa has already made waves by securing major brand accounts previously dominated by industry giants. The agency’s approach has been described as both innovative and disruptive, making it a key player to watch in the highly competitive marketing sector.
Speaking on the remarkable journey so far, Sally Sawe, Chief Operations Officer of The Partnership Africa, stated, “Our incredible growth in the first year has been driven by a relentless commitment to understanding our clients’ needs, coupled with a passionate and innovative team that consistently delivers impactful results.”
The agency is currently handling marketing and communication campaigns for some of the region’s biggest brands, including heavyweights like KCB, Kapa Oil Refineries, UDV, and Isuzu. It has also taken charge of international brands like White Cap, Singleton, Piliner, and SOKO. These achievements underscore the team’s expertise and ability to deliver results that resonate with both local and global audiences.
Sandeep Madan, the agency’s CEO, emphasized the importance of data-driven insights and creativity in their approach. “We are not just another marketing agency; we are an integrated platform that leverages data and creativity to create value for clients. Our vision is to foster collaboration and innovation that will drive growth in the industry.”
The Partnership Africa is designed to meet the evolving needs of brands operating in a dynamic and challenging market environment. Their unique business model allows them to be nimble and responsive, enabling them to turn challenges into opportunities for showcasing exceptional work.
As they continue to expand across East Africa, the trio’s combined expertise and leadership are expected to propel The Partnership Africa to the forefront of the marketing industry, setting new standards in client service, innovation, and results. The agency is well on its way to becoming the go-to partner for brands looking to make a lasting impact in the region.
