As the Premier League season roars back to life, Guinness, the Official Beer of The Premier League, is pulling out all the stops to ensure fans get the ultimate Matchday experience. This weekend, Kisumu’s Black Pearl Lounge will host a two-day live football event, delivering an unforgettable blend of thrilling EPL action and the finest Guinness brews.
In an effort to bring the excitement of the Premier League closer to fans, Guinness embarked on a journey from the KBL Brewery in Ruaraka, making its way to Kisumu to ensure that fans at The Black Pearl Lounge will enjoy the freshest and coldest Guinness as they watch their favorite teams in action. The move underscores Guinness’s commitment to delivering not just a drink, but a complete football experience that resonates with the passion of the sport.
“This new season of The Premier League is an incredibly special one for Guinness. Guinness has always had a strong connection with football, but now as the official Beer of the Premier League, we are bringing our fans even more epic live football and delivering on our promise to ensure they have a cold, fresh Guinness to enjoy all the EPL action with. Just like The Premier League teams, Guinness prides itself on the quality of its craft, and so our teams have been working around the clock to ensure that all the fans who go to the Guinness Matchday this weekend at The Black Pearl Lounge in Kisumu get the freshest, coldest Guinness there is,” said Henrietta Reed, Marketing Manager at Guinness, KBL.
The Guinness Matchday in Kisumu promises fans an immersive football experience, featuring live screenings of the first matches of the season on big screens with crisp audio to capture every cheer, goal, and tackle. Beyond the games, Guinness has curated an entertainment lineup that promises to keep the energy high throughout the weekend.
The event is not just about football; it’s a celebration of the sport’s culture and community. The Guinness Matchday Committee, consisting of Carol Radull, the Director of Drinks Analysis, Chief Entertainment Officer Lotan Salapei, and Chief Snacks Officer Nana Owiti, have meticulously crafted an experience that extends beyond the pitch. From expert commentary and analysis to top-tier entertainment and perfectly paired snacks, every detail has been considered to ensure fans have a memorable weekend.
Guinness’s involvement as the Official Beer of The Premier League marks a significant milestone in its long-standing relationship with football. The brand’s commitment to quality and craftsmanship mirrors the dedication of Premier League teams, making this partnership a natural fit. As Guinness continues to strengthen its ties with football fans, events like the Kisumu Matchday serve as a testament to the brand’s mission to enhance the Matchday experience for fans across Kenya and beyond.
As the Premier League season progresses, fans can look forward to more such events, where Guinness will continue to deliver on its promise of epic live football experiences, bringing together the best of sport, entertainment, and the iconic Guinness brew. Whether you’re a die-hard supporter or a casual fan, the Guinness Matchday at The Black Pearl Lounge is the place to be this weekend.
