The Core Fashion Kenya has teamed up with FedEx to launch the Monthly Fashion Roundtable Talks in Nairobi, a platform designed to engage and empower Kenyan fashion brands as they expand their reach across Africa and globally. This collaboration is set to drive dynamic partnerships and provide crucial support to advance the fashion industry in Kenya. With FedEx as the logistics partner, the initiative aims to ensure that fashion products are delivered efficiently to customers both on the continent and around the world.
Linda Murithi, the Founder of The Core Kenya and The Roundtable, expressed her excitement about the partnership, stating, “In our ongoing mission to revolutionize the fashion business, we are thrilled to highlight the pivotal role played by our esteemed logistics partners. FedEx has been instrumental in ensuring that our operations run smoothly and efficiently, underscoring the importance of having robust logistical support as we push the boundaries of the fashion industry.”
The collaboration doesn’t stop there. The Core Fashion Kenya has also partnered with Skyward Express, a trusted local airline, to expand fashion tourism to various exciting destinations. This initiative not only promotes Kenya’s rich fashion landscape on a global stage but also positions the country as a key player in the international fashion scene.
Additionally, The Core Kenya has joined forces with New Faces New Voices, an organization committed to bridging the funding gap for women-owned businesses across Africa. This partnership is a significant step towards empowering women in the fashion industry and advocating for essential policy and legislative changes that support their growth.
The Roundtable Talks also highlight a collaboration with Ubuntu Life, an e-commerce platform that provides opportunities for deserving designers and artisans to showcase their work. This partnership embodies the spirit of The Roundtable Talks, which aims to elevate the fashion industry through meaningful collaborations and sponsorships.
“We are incredibly grateful for our partners and sponsors, whose contributions are vital to achieving our mission and pushing the boundaries of what is possible in the fashion world,” Murithi added. “Together, with the support of these incredible partners, we continue to champion the agenda of fashion innovation, tourism, and entrepreneurship.”
As African luxury brands begin to make their mark on the global stage, with less than 1% market penetration compared to established European and American brands, the landscape presents a promising opportunity for growth. The Core Fashion Kenya is at the forefront of this movement, bringing together fashion designers and key industry players in Kenya to ensure that local brands are well-positioned in the exclusive luxury brand space.
With these strategic partnerships, The Core Fashion Kenya is not only advancing the Kenyan fashion industry but also setting the stage for African luxury brands to thrive globally.
