Kenchic, Kenya’s top producer of high-quality poultry products, is marking its 40th anniversary with a series of events, including a major launch campaign, staff celebrations, and stakeholder engagements. The company is using this milestone to reflect on its four decades of innovation and leadership in the poultry sector while expressing gratitude to the partners and stakeholders who have been part of its remarkable journey.
Since its founding in 1984, Kenchic has become a household name, known for its commitment to quality, sustainable farming, and strict biosafety practices. Over the past 40 years, it has not only raised the bar in poultry production but has also built strong partnerships with more than 30,000 small-scale farmers across Kenya. These partnerships have been instrumental in delivering high-quality poultry products while supporting rural livelihoods and driving the growth of the agricultural sector.
“As we celebrate this milestone, we’re not just looking back at our achievements but also focusing on the future,” said Jim Tozer, Managing Director of Kenchic. “Food safety remains a top priority for us, especially in light of the growing global challenge of antimicrobial resistance (AMR). This crisis requires urgent action, and Kenchic is committed to maintaining the highest safety standards, prioritizing the health of our consumers over short-term gains.”
The company’s 40-year success story is built on a foundation of local production, resisting the temptation to import cheaper poultry from abroad. Kenchic’s dedication to supporting local farmers has been key to ensuring food security and the sustainability of Kenya’s economy. “At Kenchic, we believe in the power of local farming,” Tozer added. “We remain committed to producing our products right here in Kenya, because local production is essential to building a resilient food system.”
As part of its anniversary celebrations, Kenchic is also looking to the future, with plans to diversify its offerings in the food sector. The company recently launched Kenbeef, its new venture into the beef industry, applying the same high standards of quality and ethical farming practices that have defined its poultry business.
“The demand for nutritious, high-quality protein is growing, both in Kenya and beyond,” Tozer said. “Sustainability is at the heart of our operations, and we are committed to adopting best practices in crop and livestock farming. By doing so, we not only protect the environment but also improve the quality of life for our farmers, consumers, and society as a whole.”
Kenchic’s 40th anniversary is not just a celebration of past successes but also a moment to recognize the critical role its employees, partners, and customers have played in its growth. The company is poised for even greater achievements in the future as it continues to lead Kenya’s food industry with a focus on quality, sustainability, and innovation.
With its eyes on the future, Kenchic aims to solidify its position as a trusted leader in Kenya’s food sector, ready to meet the growing demand for locally produced, high-quality food while driving the country’s agricultural growth forward.
