East African Breweries Limited’s (EABL) leading rum brand, Captain Morgan, is set to launch its much-anticipated Personalization Campaign in Meru on Saturday, 21st September 2024, at Ridgeways Garden. This event promises to be an exciting experience for rum enthusiasts, providing a unique opportunity for consumers in the mountain region to enjoy their favorite rum in a personal way.
The Personalization Campaign is designed to celebrate the unique personas of Captain Morgan fans, offering customized rum bottles with personalized labels. Attendees will have the chance to create their own bespoke Captain Morgan bottles featuring playful names such as Captain Kiongoz, Captain Chill Mode, Captain Vybz, Captain Turn Up, Captain Selekta, and Captain Dundaah.
To add to the excitement, Captain Morgan has announced an electrifying line-up of performances, setting the stage for an unforgettable night. The event will feature top Kenyan artists, including Captain Morgan’s lead influencer and hitmaker Mejja, the Kenyan Rap Queen Maandy, Lele Hitmaker YBW Smith, and songwriter and recording artist Jaysoul.
Event Highlights
Hype masters MC Gogo and Hype Ola will keep the energy high throughout the night, while DJs such as DJ Kalonje, DJ Daffy, DJ Final, and DJ Starmie will spin the latest hits back-to-back, ensuring the crowd stays on their feet. The Personalization Campaign is part of Captain Morgan’s broader ‘Spice On’ campaign, which celebrates the brand’s adventurous spirit and commitment to adding a bold twist to everyday moments. This campaign encourages fans to bring their creativity and individuality to the forefront, making each Captain Morgan experience uniquely personal.
Davis Changalwa, Brand Manager for Captain Morgan, expressed the brand’s enthusiasm for this campaign:
“We understand that our consumers are looking for something easy, fun, and that tastes good, perfectly aligning with their social moments. We are thrilled to engage with our consumers once again, offering them an innovative and exciting campaign that celebrates their personal ‘flava’—the spice that makes Captain Morgan special.”
He added that this personalized experience gives fans in Meru and beyond the chance to make their mark on the brand, turning every sip of Captain Morgan into a bold expression of their individuality. Whether for a special occasion or simply to add a personal twist to their rum, the event will provide something memorable for all attendees.
How to Attend
Tickets for the event are available in advance through EABL’s e-commerce platform, Ke.thebar.com, or can be purchased at the gate. Attendees can buy a Captain Morgan 750ml bottle to receive three tickets or a 250ml bottle for one ticket.
