Gilbey’s, Kenya’s leading gin brand, has launched a new campaign called “Made for Real Moments”, reinforcing its reputation as a gin that democratizes enjoyment and elevates everyday experiences. The campaign encourages consumers to create meaningful connections with friends, celebrating the essence of socializing beyond parties, and embracing the magic of everyday moments.
The campaign highlights Gilbey’s as a premium yet accessible spirit, offering Kenyans an opportunity to enjoy a high-quality gin while socializing with close friends and “day ones.”
Zipporah Ndung’u, Brand Manager for Gilbey’s Kenya, emphasized the brand’s enduring popularity: “Gilbey’s has continued to play a significant role in how Kenyans enjoy their gin, making it the 2nd most loved spirits brand in Kenya. With its timeless quality and smooth taste, Gilbey’s has become an iconic choice for all, making the enjoyment of gin an inclusive experience for everyone, no matter the occasion.”
Ndung’u added that the “Made for Real Moments” campaign would further solidify Gilbey’s role in connecting friends and celebrating special moments through a variety of activities planned for the campaign.
As part of the initiative, consumers will also get a chance to learn more about the brand’s rich history, heritage, and craftsmanship, which dates back to 1857. The campaign will feature offers and discounts on purchases made through Ke.Thebar.com, encouraging customers to explore new consumption moments and enjoy the gin at special prices.
This move marks another milestone for Gilbey’s as it continues to dominate the Kenyan gin market by fostering inclusivity and making premium experiences accessible to everyone.
