Safaricom has once again raised the bar for mobile money solutions with the introduction of M-PESA Ratiba, a groundbreaking feature that allows users to set up standing orders directly from their M-PESA wallets. This innovative service, the first of its kind in Kenya, promises to transform the way Kenyans handle recurring payments such as utility bills, subscriptions, and other periodic transfers.
With M-PESA Ratiba, users can schedule automatic transfers on a daily, weekly, monthly, or yearly basis, offering unparalleled convenience for managing rent, school fees, insurance, and even newspaper subscriptions. Gone are the days of manually handling recurring payments—Ratiba automates these processes, helping customers stay on top of their finances without the hassle of repeated transactions.
Safaricom CEO Peter Ndegwa highlighted the company’s commitment to improving digital financial services for its users. “M-PESA Ratiba will give our customers more visibility, control, and security around their financial wellness, enabling them to worry less about their payments and focus on their daily lives,” Ndegwa stated.
The service is designed to be user-friendly, with a seamless setup process that can be accessed via the M-PESA app or through USSD by dialing *334# and selecting option 9 under Financial Services. Users can choose to pay family and friends, handle utility bills, or make regular subscription payments—all with just a few taps on their phones.
M-PESA Ratiba is a game-changer, especially for businesses and consumers in sectors such as media, entertainment, health, and e-commerce. By offering this level of automation, the service is expected to drive the adoption of subscription-based models across these industries, creating new opportunities for growth and innovation.
For Safaricom, this launch reinforces its vision of a cashless, financially inclusive society. As mobile money continues to play an increasingly vital role in everyday transactions, the introduction of M-PESA Ratiba further solidifies Safaricom’s leadership in Kenya’s fintech space.
