In a move set to revolutionize Kenya’s soft drink market, Royal Swinkels has officially launched Bavaria Smalt, a premium malt-based carbonated soft drink. This exciting new product, crafted with natural ingredients, promises a healthier alternative to the conventional sugary beverages Kenyans are used to. Bavaria Smalt is more than just a drink; it represents a mission to foster local production and uplift communities through job creation.
Locally Produced, Globally Inspired
With local production in partnership with Sierra Premium Breweries, Bavaria Smalt is rooted in Kenyan soil. “We are excited to bring Bavaria Smalt to Kenya, a product that aligns with the health-conscious preferences of today’s consumers,” said Philip Njoroge, Regional Manager for East Africa at Royal Swinkels. He emphasized that producing the beverage locally not only ensures the delivery of high-quality products but also creates much-needed job opportunities.
By sourcing local ingredients and employing Kenyan labor, Bavaria Smalt is more than just a drink – it’s a contributor to the national economy. The “Doing Good for Kenya” initiative, integral to the product’s mission, is aligned with Royal Swinkels’ global commitment to “Seeing the world as our family.” This initiative makes every sip of Bavaria Smalt a small but meaningful contribution to Kenya’s growth and development.
Partnering with Eliud Kipchoge: Endurance Meets Purpose
In a collaboration that has captured the nation’s imagination, Bavaria Smalt has teamed up with Kenya’s celebrated marathon champion, Eliud Kipchoge. Known for his record-breaking athletic achievements and unwavering discipline, Kipchoge’s partnership with Bavaria Smalt elevates the brand’s mission of community empowerment. The partnership goes beyond brand endorsement, directly impacting Kenyan communities.
Each can of Bavaria Smalt sold contributes to the Eliud Kipchoge Foundation, a charitable organization that focuses on providing educational opportunities for children across Kenya. This connection brings a refreshing sense of purpose to the beverage industry—every purchase helps foster real change, one child at a time.
“We’ve found the perfect partner in Eliud Kipchoge to drive this vision forward. His values of community upliftment reflect everything Bavaria Smalt stands for,” noted Philip Njoroge. Kipchoge’s iconic endurance and commitment to excellence resonate with Bavaria Smalt’s core values, promising to inspire and motivate Kenyans to embrace healthier living.
A Refreshing, Health-Conscious Alternative
Bavaria Smalt is designed to appeal to modern consumers who are increasingly seeking healthier beverage options. Made with all-natural ingredients, it delivers a guilt-free alternative to regular sugary soft drinks. With a crisp, refreshing taste, the malt-based drink is available in two convenient sizes—330ml retailing at KES 130 and 500ml retailing at KES 170.
Health-conscious Kenyan consumers can now enjoy a beverage that not only quenches their thirst but also supports local communities and drives positive change.
Creating Jobs, Building Communities
One of the standout aspects of Bavaria Smalt’s entry into the Kenyan market is its focus on local job creation. By producing the beverage locally, Royal Swinkels is directly contributing to the manufacturing economy in Kenya. The partnership with Sierra Premium Breweries has led to the creation of jobs, fostering a sense of national pride in a product that supports local talent and resources.
Bavaria Smalt’s commitment to the “Doing Good for Kenya” initiative ensures that every can sold makes a difference in Kenyan communities. A portion of every purchase goes toward initiatives that uplift education and community development, making it more than just a beverage—it’s a movement.
A Toast to Kenya’s Future
Bavaria Smalt is more than just another entrant into the soft drink market. It represents a holistic approach to business—one that prioritizes health, local production, and community development. By joining forces with Eliud Kipchoge, Bavaria Smalt stands as a symbol of endurance, excellence, and hope for a brighter future for all Kenyans.
So the next time you pick up a can of Bavaria Smalt, know that you’re not just buying a refreshing drink. You’re supporting local jobs, contributing to education for children, and raising a toast to Kenya’s potential. Every sip truly does make a difference.
