Jiji, an online marketplace, has been recognized as the Best E-commerce Platform of the Year at the prestigious Digitally Fit Awards 2024. The award was presented under the “Business of the Year: Creating an Impact Online” category during a ceremony held at the Safari Park Hotel, Nairobi.
This accolade marks another milestone in Jiji’s success story in the Kenyan market, solidifying its position as a leader in e-commerce innovation. Speaking at the event, Yuliy Shenfeld, Jiji’s Director of Operations, expressed heartfelt gratitude to the platform’s users. “Innovation fundamentally drives the e-commerce industry,” Shenfeld said. “We’re truly grateful to have the trust and support of our customers. They’ve been instrumental in our success. We’re committed to empowering them to buy and sell online with ease. It’s a true honor to be recognized as the platform leading this effort.”
A Leader in Kenya’s Growing E-commerce Sector
Since launching in Kenya in 2019, Jiji has quickly gained popularity among consumers and businesses alike. The platform currently boasts over 4 million monthly users in Kenya, who browse and engage with an extensive range of products and services. With a reputation for reliability, a user-friendly interface, and a focus on customer satisfaction, Jiji has emerged as the go-to online marketplace for Kenyans looking to buy and sell a wide variety of goods, from electronics and vehicles to real estate.
This latest recognition comes after Jiji was awarded the Best E-commerce Mobile App of the Year in 2023, highlighting its commitment to technological advancement and enhancing user experience. As more Kenyans turn to online shopping, Jiji’s platform continues to serve as a vital bridge between buyers and sellers.
Shenfeld reaffirmed Jiji’s long-term mission in the country: “We’re steadfast in our mission to empower businesses, bridge the gap between buyers and sellers, and drive the growth of the Kenyan economy. Our commitment is to fuel progress, one connection at a time.”
Kenya’s E-commerce Market Poised for Growth
Kenya’s e-commerce market has shown steady growth over the past few years, and it’s poised for even greater expansion in the near future. According to the International Trade Administration, revenue in the Kenyan e-commerce sector is projected to reach $900 million in 2024, with the number of users expected to rise to 12.26 million.
As Kenya’s online shopping landscape grows, platforms like Jiji are playing an essential role in facilitating this development. By providing an accessible and reliable platform for both buyers and sellers, Jiji has helped thousands of small and medium-sized enterprises (SMEs) and individuals connect with a broader audience, driving economic growth and improving market access across the country.
Jiji’s success extends beyond Kenya. With operations in eight African countries, Jiji attracts over 12 million unique users monthly who engage with over 3 million active ads across the platform. With a combined transaction value of more than $10 billion, Jiji has become a significant player in Africa’s e-commerce scene, positioning itself as one of the most downloaded and highly rated mobile apps across the continent.
As Jiji continues to innovate and expand its offerings, the future looks bright for the platform and its growing user base in Kenya. The company’s ability to adapt to the needs of its users, support businesses, and streamline the buying and selling process online has made it a critical driver of Kenya’s e-commerce growth. With industry projections pointing toward a strong increase in both revenue and users, Jiji’s role in shaping the digital marketplace in Kenya is more significant than ever.
