On Sunday, October 20th, 2024, Kenya Cane hosted the True Kenyan Fest Mashujaa Edition at Esidai Lounge in Kakamega. The event celebrated the brand’s connection to Kenya’s vibrant culture and heritage, providing an unforgettable experience for attendees.
The event showcased an impressive lineup of Kenyan artists and entertainers, who kept the crowd energized throughout the night. DJ Ves opened the festival with electrifying Afro-house beats, setting the tone for the evening. Musician Harry Richie captivated attendees with his signature sound, while Ray from Masinde Muliro University hyped the crowd as the master of ceremonies.
Dr. Ofweneke, comedian and host, added humor and charisma between performances, keeping spirits high. The Jugodias Band and musician Steve Kay delivered powerful musical sets, while DJ Hanny kept the dance floor buzzing. The festival concluded with a high-energy performance by Odongo Swag, leaving the audience in awe.
Attendees also indulged in Kenya Cane’s signature cocktails paired with authentic Luhya cuisines, enhancing the immersive cultural experience.
The True Kenyan Spirit campaign was at the heart of the event, reflecting values such as unity, pride, and resilience. The Mashujaa Day celebration in Kakamega brought the local community together, showcasing what it means to be Kenyan.
Speaking at the event, Davis Changalwa, Kenya Cane’s Brand Manager, expressed excitement about the positive reception in Kakamega. “We are thrilled by the incredible turnout and the energy Kakamega brought to the True Kenyan Fest Mashujaa Edition. Kenya Cane represents more than just a drink; it stands for togetherness and national pride. This celebration of culture, food, and music perfectly embodies the True Kenyan Spirit,” Changalwa said.
The True Kenyan Fest Mashujaa Edition underscored Kenya Cane’s role as a brand deeply woven into Kenyan life and special occasions. While embracing modern innovations, Kenya Cane stays rooted in its heritage, maintaining a balance between tradition and contemporary trends that appeal to today’s consumers.
Kenya Cane also leverages such events to celebrate Kenyan music and culture, offering platforms that highlight the nation’s diversity. By blending local talent with its iconic spirit, the brand creates memorable experiences, further strengthening its bond with consumers.