Airtel Kenya has launched the “Data ImeData” campaign, an exciting initiative offering its Weekly and Monthly data customers up to 50% more data for the same prices as before, ranging from Ksh 50 to Ksh 1000. As the festive season approaches, this Christmas offer is designed to provide Kenyans with affordable, reliable, and convenient data services to stay connected and entertained through the holidays.
With enhanced data bundles in place, Airtel customers on these plans can enjoy seamless connectivity and improved digital experiences without any price hikes. This offer comes as Airtel Kenya intensifies its network expansion efforts, bringing high-speed 4G and 5G services to more areas across the country. The Data ImeData campaign speaks to Airtel’s commitment to meeting the rising data needs of its customers, helping them stay online longer and access richer digital content.
Enhanced Data Offers and Festive Connectivity Boost
The Data ImeData campaign’s newly revamped plans offer customers increased data allowances for the same prices. Weekly and Monthly Amazing Data users can now access more data, translating to more browsing time, smoother streaming, and uninterrupted social media engagement. For instance, users on the Ksh 100 Amazing Weekly plan will now receive 1.2GB of data, up from 750MB, while Monthly customers on the Ksh 1000 plan will enjoy 18GB, compared to the previous 12GB.
Ashish Malhotra, Managing Director of Airtel Kenya, highlighted the importance of this campaign for Airtel’s customer-centric approach: “Over the past few years, we have seen steady growth in data subscription and usage. Our primary goal is to ensure that all our customers consistently enjoy affordable, convenient, and market-leading services that evolve with their needs. As we continue to serve our customers in the digital space, we remain flexible and adaptive to meet their diverse demands. These new data plans are designed to provide enhanced capacity, offering more seamless and reliable connections.”
Free WhatsApp and Convenient Bundle Management
The revamped data plans also feature a Free WhatsApp benefit, enabling users to stay connected with friends and family without extra data charges. This feature addresses the high demand for social media and messaging services, which have become essential in daily life and especially valued during the holiday season.
Airtel Kenya has also introduced flexible bundle management options, allowing users to share data with other Airtel customers and extend the validity of their current bundles. Users can easily gift data bundles to friends or family members, and if they purchase another bundle before their existing one expires, the validity of the data extends. An auto-renewal option is also available for added convenience, ensuring that customers can maintain uninterrupted connectivity without manual reactivation.
Pricing Breakdown: More Data, Same Price
Under the Data ImeData campaign, customers receive significantly larger data allocations at familiar price points. Below is a breakdown of the updated data bundles:
| Bundle Plan | Price | New Data | Old Data |
|---|---|---|---|
| Amazing Weekly 50 | Ksh 50 | 450MB | 350MB |
| Amazing Weekly 100 | Ksh 100 | 1.2GB | 750MB |
| Amazing Monthly 250 | Ksh 250 | 3GB | 3GB |
| Amazing Monthly 500 | Ksh 500 | 7.5GB | 5GB |
| Amazing Monthly 1000 | Ksh 1,000 | 18GB | 12GB |
| Amazing Monthly 2000 | Ksh 2,000 | 40GB | 30GB |
One notable change is the Amazing Monthly 250 plan, which remains the same in data allocation but has seen a price reduction from Ksh 300 to Ksh 250. This adjustment further reinforces Airtel’s commitment to affordability and value.
Airtel’s Network Expansion to Meet Kenya’s Data Demand
With data consumption skyrocketing, Airtel Kenya’s network expansion is crucial in delivering uninterrupted and high-speed internet services to more customers. The Communications Authority of Kenya (CA) reported that data accounts for 97.2% of all internet subscriptions, highlighting the increasing role of digital connectivity in Kenyan society. As part of Airtel’s commitment to driving digital inclusion, the company has been rolling out 4G and 5G networks nationwide, ensuring more Kenyans can access reliable and fast internet services.
Ashish Malhotra explained that Airtel’s current focus on network expansion and advanced digital solutions aligns with the company’s goal of empowering more people through accessible technology. With Kenya’s digital transformation accelerating, Airtel’s infrastructure developments are a vital contribution to a more connected and digitally savvy population.
“GB kwa GB” Campaign and Airtel’s Broader Vision for Digital Inclusion
The Data ImeData campaign follows Airtel’s recent “GB kwa GB” initiative, which encouraged customers to upgrade their devices to fully experience the benefits of Airtel’s enhanced network capabilities. This campaign underscores Airtel’s ongoing commitment to digital inclusivity, providing customers with the means to participate in Kenya’s digital economy regardless of their location or socioeconomic status.
By consistently innovating its service offerings, Airtel is not only meeting current demands but is also building a future-ready digital environment in Kenya. The Data ImeData campaign, along with the GB kwa GB promotion, is a testament to Airtel’s dedication to equipping Kenyans with the tools they need to thrive in the digital age.
How to Access Airtel’s Enhanced Data Plans
Airtel’s Amazing Weekly and Monthly data plans are accessible through multiple platforms, including USSD code *544# and the My Airtel App. These flexible purchase options make it easy for customers to activate their preferred bundles, manage their data, and take advantage of the new, enhanced allocations that Airtel Kenya has introduced.
As more Kenyans embrace a digital-first lifestyle, Airtel continues to lead the market with solutions that cater to the evolving demands of its customer base. The Data ImeData campaign serves as both a festive offer and a strategic step in Airtel’s mission to drive data affordability and convenience for all.
