Safaricom, East Africa’s leading technology company, has kicked off its much-anticipated annual Christmas campaign, Sambaza Furaha, designed to celebrate and reward customers throughout Kenya. This five-week festive initiative, which translates to “Share Joy,” is a testament to Safaricom’s gratitude for the millions of Kenyans who have supported the brand for 24 years. Through a vibrant blend of surprises, giveaways, community outreach, and festivities, Safaricom aims to spread joy, unity, and festive cheer across the country.
The Sambaza Furaha campaign goes beyond a traditional rewards program, creating a rich and memorable experience for customers. The campaign includes an array of delightful giveaways, such as live goats, chickens, food hampers, airtime, and various other offers. By incorporating local favorites and culturally significant items, Safaricom aligns the campaign with the authentic spirit of the Kenyan festive season, giving customers gifts that add real value to their celebrations.
Safaricom CEO Dr. Peter Ndegwa emphasized Safaricom’s longstanding commitment to impacting the lives of Kenyans positively, stating, “Safaricom has a longstanding commitment to making a positive impact in the communities it serves. Over the years, we have dedicated our resources to various community development initiatives, and this Christmas, we are bringing festive cheer to our customers and every Kenyan. We shall also continue spreading the Christmas cheer to the underprivileged across the country.”
Dr. Ndegwa’s remarks highlight the company’s dedication not only to business success but to social impact as well. Through Sambaza Furaha, Safaricom demonstrates its appreciation for its customers’ loyalty and trust by giving back during this festive season.
One of the most exciting aspects of the Sambaza Furaha campaign is its caravan tour, which will travel through five key regions of Kenya, bringing holiday cheer directly to local communities. The tour will start in the Rift Valley on November 18 and proceed through Mt. Kenya, Greater Western, Nairobi, and finally reach the Coast region. The caravan tour adds a festive and interactive touch to the campaign, allowing Safaricom to engage with Kenyans from diverse backgrounds and regions.
As the caravan moves through each region, Safaricom will organize a variety of activities that foster community spirit and development. Highlights of the caravan tour include:
- S-Hook Workshops for the Youth
Safaricom will conduct S-Hook workshops, focusing on youth empowerment and skill development. These workshops aim to provide valuable learning experiences and motivate young Kenyans to pursue entrepreneurship and self-sufficiency. - Dealer Engagements and Business Clinics
To strengthen relationships with local businesses, Safaricom will hold dealer engagements and business clinic activations. These sessions will provide a platform for businesses to learn more about Safaricom’s products, services, and potential partnership opportunities. - Free Medical Camps
Community health is a priority for Safaricom, and as part of the Sambaza Furaha tour, the company will set up free medical camps in various regions. These camps are intended to offer free medical services and screenings, helping improve access to healthcare for community members. - Launch of New Franchise Shops
During the campaign, Safaricom will also open new franchise shops in the regions visited. This expansion reinforces Safaricom’s commitment to making its products and services accessible to customers at a community level.
In addition to the caravan tour, Sambaza Furaha includes community outreach programs aimed at creating a sense of unity and togetherness. Safaricom kicked off the campaign with a feeding program at Ndumberi Primary School in Kiambu County. This event saw Safaricom staff sharing meals and distributing gifts such as live goats, chickens, and other food items to families within the community.
This focus on community engagement reflects Safaricom’s broader vision of creating a positive societal impact. Through initiatives like feeding programs, the company not only spreads joy but also addresses basic needs, providing tangible support to those who may face challenges during the holiday season.
Safaricom’s Role in Kenyan Communities
Over the years, Safaricom has established itself as a key player in community development, making meaningful contributions to education, healthcare, and economic empowerment. The Sambaza Furaha campaign builds on this legacy by reaching out directly to communities, making the festive season brighter for thousands of Kenyans, and reaffirming Safaricom’s role as a partner in national development.
Safaricom’s Sambaza Furaha campaign also includes a series of promotions and discounts, designed to make the holiday season affordable and enjoyable for all. These offers will be available to both new and existing customers, ensuring that everyone can take advantage of special deals during the festive period. The discounts will apply to various Safaricom services, including data bundles, airtime, and other products, giving customers the chance to stay connected with friends and family at discounted rates.
The holiday season is often associated with high expenses, and Safaricom’s promotions offer a welcome relief to customers, allowing them to stay connected affordably and enjoy the season without straining their budgets.
‘Sambaza Furaha’ is more than just a promotional campaign—it embodies Safaricom’s commitment to its customers and the community. As the company celebrates 24 years of operation, Sambaza Furaha is a way to express gratitude to Kenyans who have supported Safaricom’s journey, especially as it continues to innovate and expand its services. The campaign highlights the importance of shared joy, particularly in a season meant for giving and celebration.
Safaricom’s initiatives under Sambaza Furaha align with its core values of integrity, customer focus, and community support. The campaign resonates with the spirit of Christmas by emphasizing kindness, generosity, and goodwill, and by acknowledging the importance of giving back to society.
Since its inception, Safaricom has transformed how Kenyans communicate, connect, and conduct business. The company has been a pioneer in bringing innovative solutions like M-Pesa, a world-renowned mobile money service that revolutionized financial inclusion in Kenya. Through platforms like DigiFarm, Safaricom has also empowered farmers, enabling them to access information, financial services, and markets.
The Sambaza Furaha campaign is part of Safaricom’s broader mission to leverage technology and innovation for social good. By making impactful contributions to various sectors, Safaricom has become an integral part of Kenya’s socio-economic fabric. Campaigns like Sambaza Furaha are an extension of this mission, illustrating how Safaricom continuously prioritizes its customers and community.
Safaricom’s Sambaza Furaha campaign is a celebration of Kenya’s vibrant culture, bringing joy, unity, and support to people across the nation. Through a mix of surprises, community engagement, and festive cheer, the campaign captures the essence of the holiday season while demonstrating Safaricom’s unwavering commitment to improving the lives of its customers.
With the campaign’s caravan tour, community outreach, and customer rewards, Safaricom is set to spread holiday joy to millions of Kenyans. By blending festive generosity with practical community support, Sambaza Furaha underscores the spirit of Christmas and highlights the values that have defined Safaricom’s relationship with Kenyans for over two decades.
As Sambaza Furaha unfolds over the next five weeks, Safaricom invites all Kenyans to participate in the festivities, enjoy the special offers, and experience the spirit of sharing that makes this season so special. Safaricom’s commitment to its customers and community, demonstrated through initiatives like Sambaza Furaha, continues to set the company apart as more than just a service provider—it’s a partner in Kenya’s progress, dedicated to bringing joy and opportunity to all.
