Britam General Insurance has introduced an innovative product, Britam Motiflex, designed to make comprehensive motor insurance more accessible through flexible payment plans. The new offering allows customers to spread their premiums across monthly, quarterly, or semi-annual payments, easing the financial burden typically associated with traditional annual premiums.
Key Features of Britam Motiflex
Britam Motiflex offers a range of flexible payment options, enabling customers to choose plans that align with their cash flow and budgeting needs.
- Payment Plans Available:
- Monthly.
- Quarterly.
- Semi-annual.
- Annual with a 60-day, three-installment option.
- Low Initial Payment: Customers can start their coverage with as little as KES 4,000.
These options aim to ensure affordability and accessibility for a broader audience while maintaining all the benefits of Britam’s comprehensive motor insurance.
Comprehensive Benefits Without Compromise
Customers opting for Britam Motiflex will continue to enjoy full coverage, including:
- Protection against accidental damage, fire, theft, malicious damage, and third-party liabilities.
- Value-added services such as:
- 24/7 road rescue service.
- Windscreen damage claims via WhatsApp.
- Express claim assessments at Britam Centre, Upper Hill.
Britam Motiflex ensures that financial flexibility does not come at the cost of comprehensive coverage or service quality.
A Customer-Centric Solution for Economic Challenges
James Mbithi, Acting CEO and Principal Officer at Britam General Insurance, emphasized the importance of the new product:
“We understand that the annual premium for comprehensive insurance can be a significant upfront cost. Britam Motiflex is designed to make comprehensive coverage more accessible by offering flexible payment options. This empowers our customers to prioritize their safety on the road without compromising their budget, especially during these challenging economic times.”
Addressing Real-World Challenges
For many Kenyan drivers, the upfront cost of comprehensive motor insurance has been a barrier, leading them to opt for more affordable but limited third-party coverage.
Wairimu Njoki, Chairperson of Mazda Axela Nation, a club with 934 members, highlighted the significance of Britam Motiflex:
“Many car owners find motor insurance premiums, especially for comprehensive coverage, quite high, forcing them to opt for third-party insurance. Monthly premium options address the lack of a savings culture, making one-time premium payments difficult. By introducing this flexible product, Britam is encouraging more drivers to adopt comprehensive coverage, which is crucial for their safety and financial security.”
Shaping the Future of Auto Insurance in Kenya
The launch of Britam Motiflex represents a significant shift in the Kenyan motor insurance landscape by:
- Improving Cash Flow Management: Customers can now manage their finances better without sacrificing essential car insurance coverage.
- Encouraging Comprehensive Insurance Adoption: Flexibility in payments makes it easier for drivers to prioritize safety.
- Enhancing Financial Security: Comprehensive insurance protects against unforeseen accidents, offering drivers peace of mind.
Driving Innovation in Insurance
Britam has reaffirmed its dedication to addressing evolving customer needs through continuous innovation. By making comprehensive motor insurance more affordable, Britam Motiflex transforms what was once considered a luxury into an essential safeguard for all drivers.
A Game-Changer for Road Safety
Britam Motiflex provides a win-win for customers and the insurance industry:
- Customers benefit from affordable, comprehensive coverage.
- The industry sees increased uptake of comprehensive policies, contributing to safer roads and reduced financial strain on uninsured drivers in case of accidents.
