Small Business Technology & Gadgets

How to Do a Business Name Search on eCitizen: Everything You Need to Know

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Starting a business in Kenya begins with choosing a unique name that reflects your brand and complies with the legal requirements. The eCitizen portal simplifies the process of conducting a business name search, allowing entrepreneurs to check the availability of their desired business name and reserve it within minutes. This guide walks you through the entire process, ensuring a seamless experience.

What Is eCitizen?

The eCitizen platform is an official Kenyan government portal that consolidates various services, including business registration, immigration services, and land transactions. It aims to make government services more accessible by digitizing processes that were traditionally paper-based and time-consuming.

For entrepreneurs, eCitizen is indispensable for conducting business name searches, registering companies, and accessing other business-related services.


Understanding Business Name Requirements

Before submitting a name search application, you must ensure your proposed business name adheres to these guidelines:

  1. Limitations on Specific Terms:
    • Words like foundation, group, projects, and holdings are restricted.
    • Names starting with Kenya are exclusively reserved for government use.
  2. Prohibited Elements:
    • Use of initials, numerics (except the current year), or single words is not permitted.
    • Offensive or abusive language in names is strictly prohibited.
  3. Disallowed Categories:
    • Names containing terms like organization, welfare, association, or trust foundation programs cannot be registered.
    • Political or ministry-related names are not allowed.
  4. Application Limits:
    • Only one name can be submitted per application to ensure clarity during the review process.

Understanding these regulations will save you time and increase the chances of approval.


How to Perform a Business Name Search on eCitizen

Follow these steps to ensure a smooth name search process:

Step 1: Log In or Create an Account

  • Visit the eCitizen portal.
  • If you are a new user, create an account using your ID number and personal details.

Step 2: Access the Business Registration Service

  • After logging in, navigate to the “Business Registration Service” section.
  • Click on Get Service to proceed.

Step 3: Initiate a Name Search Application

  • Select Make Application and choose the “Name Search” option.
  • Pick the type of entity—business or company—based on your intended registration.

Step 4: Enter Proposed Business Name

  • Provide the name you wish to register and a brief description of your business activities.
  • This helps the Registrar understand the intended use and purpose of the name.

Step 5: Review and Submit

  • Double-check all the details in your application.
  • Click Submit once you are satisfied.

Step 6: Make Payment

  • Pay Ksh 150 for the name search.
  • The platform offers multiple payment options, but M-Pesa is the most convenient.

Step 7: Wait for Feedback

  • The Registrar typically responds within one business day.
  • You will receive a notification through your eCitizen account, indicating whether your name has been approved or rejected.

Tips for a Successful Name Search

  1. Have Backup Names:
    • Prepare alternative names in case your first choice is unavailable.
  2. Be Descriptive Yet Concise:
    • Use names that clearly describe your business while staying unique.
  3. Check Trademarks:
    • Ensure your name doesn’t infringe on existing trademarks to avoid legal issues later.
  4. Stay Updated:
    • The eCitizen portal periodically updates its guidelines. Always review the latest requirements before applying.

What Happens After Name Approval?

Once your name is approved, you can proceed with registration. This involves:

  1. Filing Incorporation Documents:
    • Submit required forms, including the Memorandum and Articles of Association for companies.
  2. Obtaining Licenses:
    • Depending on your industry, you may need additional permits or licenses.
  3. Opening a Business Account:
    • Use your registration certificate to open a business bank account.

Advantages of Using eCitizen for Name Searches

  1. Convenience:
    • Accessible 24/7, eliminating the need for physical visits to government offices.
  2. Cost-Effective:
    • The Ksh 150 fee is affordable, saving you additional costs associated with manual processes.
  3. Fast Turnaround:
    • Responses are issued within a day, enabling quicker decision-making.
  4. Secure Payments:
    • The platform supports multiple secure payment options, including M-Pesa, credit cards, and bank transfers.

Common Challenges and How to Overcome Them

Delayed Feedback:

If you don’t receive feedback within the stipulated time, contact the eCitizen support team or visit the Business Registration Service office for assistance.

Rejected Names:

In case of rejection, revise your name to align with the provided feedback and resubmit.

Payment Issues:

Ensure you have sufficient funds in your M-Pesa or preferred payment method before initiating the process.


The eCitizen portal revolutionizes how Kenyans interact with government services, making business name searches and registrations efficient and straightforward. By following this guide, you can confidently navigate the platform, secure your desired business name, and set the foundation for your entrepreneurial journey.

Start today and join the growing community of Kenyan entrepreneurs transforming their ideas into reality!