In a significant move to elevate automotive service standards in Kenya, Castrol and RUBiS Energy Kenya have inaugurated a cutting-edge Castrol-branded service bay at the RUBiS Lusaka Road service station. This collaboration brings premium engine performance products and top-tier services closer to Nairobi’s motorists.
The launch event was graced by prominent figures, including RUBiS Energie CEO Jean-Christian Bergeron, RUBiS Energie East Africa Group CEO and RUBiS Energy Kenya Managing Director Olivier Sabrié, and VP Castrol META Ayhan Koksal. Their presence underscored the dedication of both brands to deliver world-class automotive care solutions to Kenyan customers.
Castrol’s official entry into the Kenyan market was marked by a strategic partnership with RUBiS Energy Kenya in March 2023. This alliance was driven by a mutual commitment to provide high-performance lubricants and enhance vehicle maintenance solutions across the country. With RUBiS’ expansive retail network of nearly 300 service stations in Kenya and Castrol’s globally trusted expertise in engine care, the partnership ensures that customers receive premium automotive products with convenience and reliability.
Jean-Christian Bergeron, CEO of RUBiS Energie, expressed pride in serving customers in Kenya and East Africa with world-class solutions. He highlighted that the partnership with Castrol reflects RUBiS’ commitment to innovation and excellence, ensuring motorists receive the best automotive care at their service stations.
Ayhan Koksal, VP Castrol META, emphasized the significance of the launch, stating that Castrol’s legacy of innovation and superior engine care continues to evolve through strategic partnerships like this. He assured that, together with RUBiS Energy Kenya, they are committed to ensuring that motorists access the best lubricants and services, backed by Castrol’s heritage of excellence.
The newly launched Castrol service bay offers a wide range of Castrol’s high-performance lubricants, ensuring optimal vehicle maintenance for all customers. This initiative reaffirms RUBiS Energy Kenya and Castrol’s commitment to innovation and customer satisfaction, providing motorists with reliable and efficient automotive care solutions.
The collaboration between Castrol and RUBiS Energy Kenya signifies a pivotal advancement in Kenya’s automotive service industry. By combining Castrol’s renowned expertise in engine performance with RUBiS’ extensive service station network, Kenyan motorists can now enjoy enhanced vehicle maintenance services. The inauguration of the Castrol-branded service bay on Lusaka Road is a testament to both companies’ dedication to delivering excellence and convenience to their customers.
