Effective July 1, 2025, the Kenya Revenue Authority (KRA) has released an updated Current Retail Selling Price (CRSP) schedule for computing the customs value of used motor vehicles imported into Kenya. This schedule includes a select range of BRABUS vehicles, renowned for their extreme performance, bespoke craftsmanship, and unparalleled luxury. For Kenya’s ultra-wealthy buyers, importers, and dealers, the new CRSP values are critical for understanding the financial implications of importing these high-performance vehicles in 2025. This comprehensive article provides an in-depth analysis of the CRSP schedule for BRABUS vehicles, exploring pricing, market trends, and their significance in Kenya’s ultra-luxury automotive sector.
Understanding the CRSP and Its Importance
The Current Retail Selling Price (CRSP) is a standardized valuation metric used by the KRA to determine the customs value of imported used vehicles. This value directly influences customs duties, Value Added Tax (VAT), and other levies, significantly impacting the final cost for buyers. The CRSP is derived from the vehicle’s market value in its country of origin, adjusted for factors like age, condition, and specifications.
The 2025 CRSP update, effective from July 1, reflects global market dynamics and addresses Kenya’s niche demand for ultra-high-performance vehicles. BRABUS, a German tuning company specializing in Mercedes-Benz vehicles, elevates these models to new heights with enhanced power, bespoke aesthetics, and exclusive interiors. The CRSP schedule impacts importers, dealers, and affluent buyers seeking to own these extraordinary vehicles in Kenya.
Key Factors Influencing BRABUS CRSP Values
- Performance Enhancements: BRABUS vehicles feature upgraded engines, often producing up to 900 horsepower, significantly increasing CRSP values.
- Exclusivity: Limited-edition models like the 900 Rocket Edition and 900 XLP command premium prices due to their rarity and bespoke features.
- Luxury Features: Custom interiors, carbon-fiber body kits, and advanced technology elevate CRSP values.
- Market Positioning: BRABUS targets Kenya’s ultra-wealthy, with CRSP values reflecting their status as the pinnacle of automotive luxury.
BRABUS’s Position in Kenya’s Ultra-Luxury Market
BRABUS is the epitome of automotive exclusivity, transforming Mercedes-Benz vehicles into high-performance masterpieces. Known for pushing the boundaries of power and design, BRABUS appeals to Kenya’s elite, including tycoons, celebrities, and collectors. The 2025 CRSP schedule highlights BRABUS’s dominance in the ultra-luxury segment, with models like the 900 Rocket Edition and 900 XLP redefining performance SUVs and pickups.
Why BRABUS Appeals to Kenyan Buyers
- Unrivaled Performance: With engines producing up to 900 horsepower, BRABUS vehicles like the 900 Rocket Edition are among the world’s fastest SUVs.
- Bespoke Craftsmanship: Custom carbon-fiber body kits, premium leather interiors, and unique styling make BRABUS vehicles stand out.
- Status Symbol: Owning a BRABUS in Kenya signifies unmatched wealth and sophistication, appealing to high-profile individuals in Nairobi and Mombasa.
- Limited Editions: Models like the 900 Rocket Edition, limited to 25 units globally, offer exclusivity that resonates with collectors.
Comprehensive List of BRABUS CRSP Values for 2025
Below is the complete list of BRABUS vehicles included in the KRA’s 2025 CRSP schedule, all based on Mercedes-Benz platforms and categorized for clarity. Prices are in Kenyan Shillings (KES) and represent the customs value for used vehicles.
| Model | Base Vehicle | Chassis Code | Drivetrain | Engine (cc) | Fuel Type | CRSP (KES) |
|---|---|---|---|---|---|---|
| 900 GLE 63 S Coupé | GLE 63 S 4MATIC+ Coupé | – | AWD | 4500 | Petrol | 137,672,239 |
| 900 Deep Blue | GLS 63 4MATIC | – | AWD | 4500 | Petrol | 132,479,051 |
| 900 Masterpiece Bichromatic | GLS 63 S 4MATIC | – | AWD | 4500 | Petrol | 161,576,519 |
| 900 Rocket Edition | GLE 63 S 4MATIC+ | – | AWD | 4500 | Petrol | 148,207,580 |
| 900 Superblack | W463A (G 63) | – | AWD | 4500 | Petrol | 200,060,404 |
| 900 Superblack | GLS 63 4MATIC+ | – | AWD | 4500 | Petrol | 144,430,865 |
| 900 XLP | W463A (G 63) | – | AWD | 4500 | Petrol | 271,393,393 |
Key Features of BRABUS Models
- 900 GLE 63 S Coupé: A high-performance SUV with a 4.5L twin-turbo V8 engine producing 900 hp, featuring carbon-fiber aerodynamics and a bespoke interior.
- 900 Deep Blue: Based on the GLS 63, this model offers a striking blue finish and 900 hp, combining luxury with supercar performance.
- 900 Masterpiece Bichromatic: A GLS-based SUV with a two-tone exterior, 900 hp, and exclusive interior craftsmanship.
- 900 Rocket Edition: Limited to 25 units, this GLE-based SUV is touted as the world’s fastest, with a top speed of 330 km/h and 900 hp.
- 900 Superblack (W463A and GLS): Two variants with stealthy black aesthetics, 900 hp, and aggressive styling for maximum presence.
- 900 XLP: A G-Class-based pickup with 900 hp, offering off-road capability and unmatched exclusivity.
Key Trends in the 2025 BRABUS CRSP Schedule
1. Ultra-High CRSP Values
BRABUS vehicles command some of the highest CRSP values in Kenya, ranging from KES 132,479,051 (900 Deep Blue) to KES 271,393,393 (900 XLP). These reflect their status as ultra-luxury, high-performance vehicles.
2. Performance Focus
All models feature a 4.5L twin-turbo V8 engine producing 900 hp, significantly upgraded from the stock Mercedes-Benz engines (e.g., GLE 63 S with 603 hp). This power boost enhances their appeal to performance enthusiasts.
3. Limited-Edition Exclusivity
The 900 Rocket Edition, limited to 25 units globally, exemplifies BRABUS’s strategy of offering rare, collectible vehicles, driving up CRSP values.
4. Aesthetic Enhancements
BRABUS models feature carbon-fiber body kits, 24-inch wheels, and bespoke interiors, contributing to their high CRSP values and visual appeal.
Implications for Kenyan Importers and Buyers
The 2025 CRSP schedule has profound implications for Kenya’s ultra-luxury automotive market:
- Significant Import Costs: High CRSP values translate to substantial customs duties, with the 900 XLP’s KES 271,393,393 CRSP potentially resulting in a landed cost exceeding KES 400 million after taxes.
- Niche Market Appeal: BRABUS vehicles target Kenya’s ultra-wealthy, appealing to collectors and high-profile individuals in Nairobi’s affluent areas like Muthaiga and Karen.
- Collector Value: Limited-edition models like the 900 Rocket Edition attract buyers seeking investment-grade vehicles.
- Dealer Challenges: The high CRSP values may limit the market to a small segment, requiring dealers to focus on personalized services and financing options.
Navigating the BRABUS CRSP Schedule in Kenya
To import and own a BRABUS vehicle in Kenya, buyers and importers should follow these steps:
- Verify Specifications: Confirm the vehicle’s specifications, as BRABUS models are based on specific Mercedes-Benz platforms (e.g., GLE 63 S 4MATIC+).
- Calculate Total Costs: Include customs duties (25% of CRSP), 16% VAT, and import declaration fees (3.5% of CRSP) to estimate the landed cost.
- Explore Financing: Given the high CRSP values, seek financing through luxury car dealers or specialized financial institutions.
- Engage BRABUS Dealers: Coordinate with BRABUS or authorized dealers for installation and customization, as some components may require professional fitting.
- Consult Customs Experts: Work with experienced customs agents to navigate the import process and avoid valuation disputes.
Tax Calculation Example
For a BRABUS 900 Rocket Edition (CRSP: KES 148,207,580):
- Customs Duty: 25% of CRSP = KES 37,051,895
- VAT: 16% of (CRSP + Customs Duty) = KES 29,631,116
- Import Declaration Fee: 3.5% of CRSP = KES 5,187,265
- Total Taxes (approx.): KES 71,870,276
- Landed Cost (approx.): KES 220,077,856
This example highlights the significant tax burden, emphasizing the need for careful financial planning.
Market Insights: BRABUS in Kenya’s Ultra-Luxury Landscape
BRABUS occupies a unique niche in Kenya’s luxury car market, competing with brands like Bentley, Rolls-Royce, and high-end Mercedes-AMG models. Its focus on extreme performance and bespoke customization sets it apart, appealing to buyers who demand the ultimate in exclusivity. The 900 Rocket Edition, with its claimed title as the world’s fastest SUV (330 km/h), is particularly notable for its performance credentials.
Competitive Landscape
BRABUS competes with other ultra-luxury and performance brands:
- Bentley Bentayga: Offers luxury and performance but lacks BRABUS’s extreme power output.
- Rolls-Royce Cullinan: Focuses on opulence rather than supercar-level performance.
- Mercedes-AMG GLE 63 S: The base platform for BRABUS models, but with less power and customization.
Consumer Preferences
Kenyan buyers prioritize:
- Performance: The 900 hp engines and 3.2-second 0-100 km/h acceleration appeal to enthusiasts.
- Exclusivity: Limited-edition models like the 900 Rocket Edition attract collectors.
- Aesthetics: Carbon-fiber kits and bold styling resonate with buyers seeking standout vehicles.
- Off-Road Capability: The 900 XLP’s pickup configuration suits buyers needing versatility.
Future Outlook for BRABUS in Kenya
The 2025 CRSP schedule positions BRABUS as a leader in Kenya’s ultra-luxury and performance vehicle market. The focus on high-performance petrol engines aligns with the preferences of Kenya’s elite, though the absence of hybrid or electric models may limit appeal among eco-conscious buyers. As Kenya’s affluent population grows, BRABUS’s exclusivity and performance could drive demand, particularly for limited-edition models. However, high CRSP values and taxes may restrict the market to a niche segment unless financing options improve.
BRABUS dealers may invest in exclusive showrooms and tailored services to cater to Kenya’s elite, leveraging the brand’s global reputation. The 900 XLP’s pickup configuration could also appeal to buyers seeking unique, high-performance utility vehicles for Kenya’s diverse terrains
The 2025 CRSP schedule for BRABUS vehicles underscores their status as the pinnacle of performance and luxury in Kenya’s automotive market. From the 900 Rocket Edition (KES 148,207,580) to the 900 XLP (KES 271,393,393), BRABUS offers unmatched power, exclusivity, and craftsmanship. However, their high CRSP values and associated taxes require careful financial planning for importers and buyers. As Kenya’s ultra-luxury market evolves, BRABUS’s bold designs and supercar-level performance position it as a top choice for the country’s elite in 2025.
