Effective July 1, 2025, the Kenya Revenue Authority (KRA) has released an updated Current Retail Selling Price (CRSP) schedule for computing the customs value of used motor vehicles imported into Kenya. This schedule includes a diverse range of Chery vehicles, a Chinese automaker known for offering value-packed SUVs with modern styling, advanced technology, and competitive pricing. For Kenyan importers, dealers, and budget-conscious buyers, understanding the new CRSP values is essential for navigating the costs of importing Chery models in 2025. This comprehensive article provides a detailed breakdown of the CRSP schedule for Chery vehicles, including the Tiggo and Omoda series, offering insights into pricing, trends, and their significance in Kenya’s affordable SUV market.
Understanding the CRSP and Its Importance
The Current Retail Selling Price (CRSP) is a standardized valuation metric used by the KRA to determine the customs value of imported used vehicles. This value directly impacts customs duties, Value Added Tax (VAT), and other levies, significantly influencing the final cost for buyers. The CRSP is based on the vehicle’s market value in its country of origin, adjusted for factors such as age, condition, and specifications.
The 2025 CRSP update, effective from July 1, reflects global trends toward affordable, feature-rich vehicles and Kenya’s growing demand for versatile SUVs. Chery, with its Tiggo and Omoda lineups, offers a compelling mix of style, technology, and value, positioning it as a strong competitor in Kenya’s compact and mid-size SUV segments. The CRSP schedule affects importers, dealers, and consumers seeking cost-effective, modern vehicles in Kenya.
Key Factors Influencing Chery CRSP Values
- Engine Size: Models range from 1.5L to 2.0L petrol engines, with larger engines (e.g., Tiggo 8 Pro Max) commanding higher CRSP values.
- Drivetrain: All-wheel-drive (AWD) variants, such as the Tiggo 7 Pro Ultimate AWD and Omoda 5 GT, have higher CRSPs than two-wheel-drive (2WD) models.
- Trim Levels: Higher trims like Ultimate and Elite offer premium features, increasing CRSP values.
- Market Positioning: Chery’s focus on affordability and technology appeals to Kenya’s growing middle class.
Chery’s Position in Kenya’s SUV Market
Chery has rapidly gained traction in Kenya’s automotive market, offering stylish, tech-laden SUVs at competitive prices. The Tiggo series, including the compact Tiggo 4 and the larger Tiggo 8 Pro Max, caters to urban commuters and families, while the Omoda 5 targets younger buyers with its futuristic design. Known for features like advanced infotainment, safety systems, and fuel-efficient engines, Chery competes with brands like Toyota, Hyundai, and Haval in Kenya’s affordable SUV segment.
Why Chery Appeals to Kenyan Buyers
- Affordability: CRSP values starting at KES 3,630,866 (Tiggo 4 Pro Urban) make Chery accessible to a broad market.
- Modern Design: Bold grilles, LED headlights, and sleek profiles align with Kenya’s preference for stylish vehicles.
- Technology: Features like voice-activated controls, dual-zone climate systems, and advanced safety systems enhance appeal.
- Versatility: The range includes compact and mid-size SUVs, suitable for urban and rural driving.
Comprehensive List of Chery CRSP Values for 2025
Below is the complete list of Chery vehicles included in the KRA’s 2025 CRSP schedule, categorized by model series for clarity. Prices are in Kenyan Shillings (KES) and reflect the customs value for used vehicles. All models are petrol-powered SUVs with seating for five passengers unless otherwise specified.
Chery Tiggo 4 Series
The Tiggo 4 and Tiggo 4 Pro are compact SUVs designed for urban adventurers, offering affordability and modern features.
| Model | Chassis Code | Transmission | Drivetrain | Engine (cc) | Fuel Type | CRSP (KES) |
|---|---|---|---|---|---|---|
| Tiggo 4 Pro Ultimate | – | CVT | 2WD | 1500 | Petrol | 4,126,209 |
| Tiggo 4 Pro Urban | – | CVT | 2WD | 1500 | Petrol | 3,630,866 |
| Tiggo 4 Ultimate | – | CVT | 2WD | 1500 | Petrol | 4,126,209 |
| Tiggo 4 Urban | – | CVT | 2WD | 1500 | Petrol | 3,630,866 |
Chery Tiggo 7 Pro Series
The Tiggo 7 Pro is a mid-size SUV with a range of trims, offering a balance of performance and luxury.
| Model | Chassis Code | Transmission | Drivetrain | Engine (cc) | Fuel Type | CRSP (KES) |
|---|---|---|---|---|---|---|
| Tiggo 7 Pro Elite 2WD | – | 7AT | 2WD | 1600 | Petrol | 5,349,707 |
| Tiggo 7 Pro SE | – | 7AT | 2WD | 1600 | Petrol | 5,041,693 |
| Tiggo 7 Pro SE+ | – | 7AT | 2WD | 1600 | Petrol | 5,762,192 |
| Tiggo 7 Pro Ultimate AWD | – | 7AT | AWD | 1600 | Petrol | 5,666,726 |
| Tiggo 7 Pro Urban 2WD | – | 7AT | 2WD | 1600 | Petrol | 4,676,040 |
Chery Tiggo 8 Pro Max Series
The Tiggo 8 Pro Max is a larger SUV with seating for seven, ideal for families seeking space and luxury.
| Model | Chassis Code | Transmission | Drivetrain | Engine (cc) | Fuel Type | CRSP (KES) |
|---|---|---|---|---|---|---|
| Tiggo 8 Pro Max Elite 2WD | – | 7AT | 2WD | 2000 | Petrol | 7,383,316 |
| Tiggo 8 Pro Max Ultimate AWD | – | 7AT | AWD | 2000 | Petrol | 8,103,815 |
| Tiggo 8 Pro Max Urban 2WD | – | 7AT | 2WD | 2000 | Petrol | 7,023,066 |
Chery Omoda 5 Series
The Omoda 5 is a stylish compact SUV targeting younger buyers with its bold design and tech features.
| Model | Chassis Code | Transmission | Drivetrain | Engine (cc) | Fuel Type | CRSP (KES) |
|---|---|---|---|---|---|---|
| Omoda 5 BX (Basic Version) | – | CVT | 2WD | 1500 | Petrol | 4,543,402 |
| Omoda 5 EX (High Version) | – | CVT | 2WD | 1500 | Petrol | 5,468,165 |
| Omoda 5 GT (2WD) | – | AT | 2WD | 1600 | Petrol | 6,171,790 |
| Omoda 5 GT (4WD) | – | AT | 4WD | 1600 | Petrol | 5,789,822 |
Key Trends in the 2025 Chery CRSP Schedule
1. Competitive Pricing
Chery’s CRSP values, ranging from KES 3,630,866 (Tiggo 4 Pro Urban) to KES 8,103,815 (Tiggo 8 Pro Max Ultimate AWD), position the brand as a budget-friendly alternative to Japanese and Korean SUVs, appealing to Kenya’s middle class.
2. SUV Focus
The entire lineup consists of SUVs, reflecting Kenya’s preference for high-ground-clearance vehicles suitable for urban and rural roads.
3. Engine and Drivetrain Options
Models feature 1.5L and 1.6L turbocharged engines for compact SUVs and 2.0L engines for larger models like the Tiggo 8 Pro Max. AWD options enhance performance for premium trims.
4. Technology and Safety
Chery emphasizes advanced features like dual LCD displays, voice-activated controls, and safety systems (e.g., six airbags, ADAS in higher trims), boosting value at affordable price points.
Implications for Kenyan Importers and Buyers
The 2025 CRSP schedule has significant implications for Kenya’s affordable SUV market:
- Affordable Entry Points: Models like the Tiggo 4 Pro Urban (KES 3,630,866) offer competitive pricing, making Chery accessible to a wider audience.
- Family-Oriented Options: The Tiggo 8 Pro Max, with seating for seven, caters to families seeking spacious, feature-rich SUVs.
- Market Expansion: Chery’s value proposition could drive growth in Kenya’s compact and mid-size SUV segments, challenging established brands.
- Dealer Opportunities: Dealers can leverage Chery’s affordability and long warranties (up to 7 years in some markets) to attract buyers.
Navigating the Chery CRSP Schedule in Kenya
To import and own a Chery vehicle in Kenya, buyers and importers should follow these steps:
- Verify Model Specifications: Confirm the model, trim, and drivetrain to ensure accurate CRSP valuation by the KRA.
- Calculate Total Costs: Include customs duties (25% of CRSP), 16% VAT, and import declaration fees (3.5% of CRSP) to estimate the landed cost.
- Explore Financing: Competitive CRSP values make financing through banks or dealers viable for many buyers.
- Check Warranty and Service: Verify warranty details (e.g., 7 years in some markets) and availability of service centers in Kenya.
- Consult Customs Experts: Work with experienced customs agents to streamline the import process and avoid valuation disputes.
Tax Calculation Example
For a Chery Tiggo 8 Pro Max Ultimate AWD (CRSP: KES 8,103,815):
- Customs Duty: 25% of CRSP = KES 2,025,954
- VAT: 16% of (CRSP + Customs Duty) = KES 1,620,763
- Import Declaration Fee: 3.5% of CRSP = KES 283,634
- Total Taxes (approx.): KES 3,930,351
- Landed Cost (approx.): KES 12,034,166
This example highlights the tax burden, emphasizing the need for careful financial planning.
Market Insights: Chery in Kenya’s SUV Landscape
Chery is carving a niche in Kenya’s competitive SUV market, challenging brands like Toyota (Corolla Cross), Hyundai (Creta), and Haval (Jolion). Its combination of affordability, modern design, and advanced features appeals to Kenya’s growing middle class and urban buyers. The Tiggo 4 Pro and Omoda 5 target young professionals, while the Tiggo 8 Pro Max appeals to families needing space and comfort. Chery’s focus on fuel efficiency (e.g., 6.8–9.3L/100km for Tiggo 4 Pro) and safety (e.g., 5-star ANCAP rating for Tiggo 8 Pro Max) enhances its competitiveness.
Competitive Landscape
Chery competes with:
- Toyota Corolla Cross: Reliable but less feature-rich at similar price points.
- Hyundai Creta: Offers similar tech but higher pricing for premium trims.
- Haval Jolion: A direct rival with comparable pricing and features.
- Kia Sonet: Targets compact SUV buyers but lacks Chery’s extensive warranty.
Consumer Preferences
Kenyan buyers prioritize:
- Affordability: Chery’s low CRSP values align with budget-conscious buyers.
- Technology: Features like voice controls and dual LCD screens attract tech-savvy consumers.
- Fuel Efficiency: Efficient engines (e.g., 6.8L/100km for Tiggo 4 Pro DCT) suit cost-conscious drivers.
- Versatility: SUVs with high ground clearance are ideal for Kenya’s varied roads.
Future Outlook for Chery in Kenya
The 2025 CRSP schedule positions Chery as a strong contender in Kenya’s affordable SUV market. The brand’s focus on petrol-powered models aligns with Kenya’s current infrastructure, though upcoming plug-in hybrid versions (e.g., Tiggo 7 Pro e+) could appeal to eco-conscious buyers as EV infrastructure grows. Chery’s competitive pricing and long warranties (up to 7 years in some markets) could drive market share, particularly in urban areas like Nairobi and Mombasa. Dealers may invest in Chery-specific showrooms and service centers to capitalize on this growth, leveraging the brand’s value proposition.
The 2025 CRSP schedule for Chery vehicles highlights the brand’s leadership in Kenya’s affordable SUV market, with prices ranging from KES 3,630,866 (Tiggo 4 Pro Urban) to KES 8,103,815 (Tiggo 8 Pro Max Ultimate AWD). Offering a blend of style, technology, and value, Chery’s Tiggo and Omoda series cater to diverse buyers, from young professionals to families. Importers and buyers must navigate customs duties and taxes carefully, leveraging Chery’s affordability to optimize costs. As Kenya’s SUV market grows, Chery’s innovative lineup and competitive pricing position it for success in 2025. Stay informed, consult experts, and explore the world of Chery in Kenya!
Effective July 1, 2025, the Kenya Revenue Authority (KRA) has released an updated Current Retail Selling Price (CRSP) schedule for computing the customs value of used motor vehicles imported into Kenya. This schedule includes a diverse range of Chery vehicles, a Chinese automaker known for offering value-packed SUVs with modern styling, advanced technology, and competitive pricing. For Kenyan importers, dealers, and budget-conscious buyers, understanding the new CRSP values is essential for navigating the costs of importing Chery models in 2025. This comprehensive article provides a detailed breakdown of the CRSP schedule for Chery vehicles, including the Tiggo and Omoda series, offering insights into pricing, trends, and their significance in Kenya’s affordable SUV market.
Understanding the CRSP and Its Importance
The Current Retail Selling Price (CRSP) is a standardized valuation metric used by the KRA to determine the customs value of imported used vehicles. This value directly impacts customs duties, Value Added Tax (VAT), and other levies, significantly influencing the final cost for buyers. The CRSP is based on the vehicle’s market value in its country of origin, adjusted for factors such as age, condition, and specifications.
The 2025 CRSP update, effective from July 1, reflects global trends toward affordable, feature-rich vehicles and Kenya’s growing demand for versatile SUVs. Chery, with its Tiggo and Omoda lineups, offers a compelling mix of style, technology, and value, positioning it as a strong competitor in Kenya’s compact and mid-size SUV segments. The CRSP schedule affects importers, dealers, and consumers seeking cost-effective, modern vehicles in Kenya.
Key Factors Influencing Chery CRSP Values
- Engine Size: Models range from 1.5L to 2.0L petrol engines, with larger engines (e.g., Tiggo 8 Pro Max) commanding higher CRSP values.
- Drivetrain: All-wheel-drive (AWD) variants, such as the Tiggo 7 Pro Ultimate AWD and Omoda 5 GT, have higher CRSPs than two-wheel-drive (2WD) models.
- Trim Levels: Higher trims like Ultimate and Elite offer premium features, increasing CRSP values.
- Market Positioning: Chery’s focus on affordability and technology appeals to Kenya’s growing middle class.
Chery’s Position in Kenya’s SUV Market
Chery has rapidly gained traction in Kenya’s automotive market, offering stylish, tech-laden SUVs at competitive prices. The Tiggo series, including the compact Tiggo 4 and the larger Tiggo 8 Pro Max, caters to urban commuters and families, while the Omoda 5 targets younger buyers with its futuristic design. Known for features like advanced infotainment, safety systems, and fuel-efficient engines, Chery competes with brands like Toyota, Hyundai, and Haval in Kenya’s affordable SUV segment.
Why Chery Appeals to Kenyan Buyers
- Affordability: CRSP values starting at KES 3,630,866 (Tiggo 4 Pro Urban) make Chery accessible to a broad market.
- Modern Design: Bold grilles, LED headlights, and sleek profiles align with Kenya’s preference for stylish vehicles.
- Technology: Features like voice-activated controls, dual-zone climate systems, and advanced safety systems enhance appeal.
- Versatility: The range includes compact and mid-size SUVs, suitable for urban and rural driving.
Comprehensive List of Chery CRSP Values for 2025
Below is the complete list of Chery vehicles included in the KRA’s 2025 CRSP schedule, categorized by model series for clarity. Prices are in Kenyan Shillings (KES) and reflect the customs value for used vehicles. All models are petrol-powered SUVs with seating for five passengers unless otherwise specified.
Chery Tiggo 4 Series
The Tiggo 4 and Tiggo 4 Pro are compact SUVs designed for urban adventurers, offering affordability and modern features.
| Model | Chassis Code | Transmission | Drivetrain | Engine (cc) | Fuel Type | CRSP (KES) |
|---|---|---|---|---|---|---|
| Tiggo 4 Pro Ultimate | – | CVT | 2WD | 1500 | Petrol | 4,126,209 |
| Tiggo 4 Pro Urban | – | CVT | 2WD | 1500 | Petrol | 3,630,866 |
| Tiggo 4 Ultimate | – | CVT | 2WD | 1500 | Petrol | 4,126,209 |
| Tiggo 4 Urban | – | CVT | 2WD | 1500 | Petrol | 3,630,866 |
Chery Tiggo 7 Pro Series
The Tiggo 7 Pro is a mid-size SUV with a range of trims, offering a balance of performance and luxury.
| Model | Chassis Code | Transmission | Drivetrain | Engine (cc) | Fuel Type | CRSP (KES) |
|---|---|---|---|---|---|---|
| Tiggo 7 Pro Elite 2WD | – | 7AT | 2WD | 1600 | Petrol | 5,349,707 |
| Tiggo 7 Pro SE | – | 7AT | 2WD | 1600 | Petrol | 5,041,693 |
| Tiggo 7 Pro SE+ | – | 7AT | 2WD | 1600 | Petrol | 5,762,192 |
| Tiggo 7 Pro Ultimate AWD | – | 7AT | AWD | 1600 | Petrol | 5,666,726 |
| Tiggo 7 Pro Urban 2WD | – | 7AT | 2WD | 1600 | Petrol | 4,676,040 |
Chery Tiggo 8 Pro Max Series
The Tiggo 8 Pro Max is a larger SUV with seating for seven, ideal for families seeking space and luxury.
| Model | Chassis Code | Transmission | Drivetrain | Engine (cc) | Fuel Type | CRSP (KES) |
|---|---|---|---|---|---|---|
| Tiggo 8 Pro Max Elite 2WD | – | 7AT | 2WD | 2000 | Petrol | 7,383,316 |
| Tiggo 8 Pro Max Ultimate AWD | – | 7AT | AWD | 2000 | Petrol | 8,103,815 |
| Tiggo 8 Pro Max Urban 2WD | – | 7AT | 2WD | 2000 | Petrol | 7,023,066 |
Chery Omoda 5 Series
The Omoda 5 is a stylish compact SUV targeting younger buyers with its bold design and tech features.
| Model | Chassis Code | Transmission | Drivetrain | Engine (cc) | Fuel Type | CRSP (KES) |
|---|---|---|---|---|---|---|
| Omoda 5 BX (Basic Version) | – | CVT | 2WD | 1500 | Petrol | 4,543,402 |
| Omoda 5 EX (High Version) | – | CVT | 2WD | 1500 | Petrol | 5,468,165 |
| Omoda 5 GT (2WD) | – | AT | 2WD | 1600 | Petrol | 6,171,790 |
| Omoda 5 GT (4WD) | – | AT | 4WD | 1600 | Petrol | 5,789,822 |
Key Trends in the 2025 Chery CRSP Schedule
1. Competitive Pricing
Chery’s CRSP values, ranging from KES 3,630,866 (Tiggo 4 Pro Urban) to KES 8,103,815 (Tiggo 8 Pro Max Ultimate AWD), position the brand as a budget-friendly alternative to Japanese and Korean SUVs, appealing to Kenya’s middle class.
2. SUV Focus
The entire lineup consists of SUVs, reflecting Kenya’s preference for high-ground-clearance vehicles suitable for urban and rural roads.
3. Engine and Drivetrain Options
Models feature 1.5L and 1.6L turbocharged engines for compact SUVs and 2.0L engines for larger models like the Tiggo 8 Pro Max. AWD options enhance performance for premium trims.
4. Technology and Safety
Chery emphasizes advanced features like dual LCD displays, voice-activated controls, and safety systems (e.g., six airbags, ADAS in higher trims), boosting value at affordable price points.
Implications for Kenyan Importers and Buyers
The 2025 CRSP schedule has significant implications for Kenya’s affordable SUV market:
- Affordable Entry Points: Models like the Tiggo 4 Pro Urban (KES 3,630,866) offer competitive pricing, making Chery accessible to a wider audience.
- Family-Oriented Options: The Tiggo 8 Pro Max, with seating for seven, caters to families seeking spacious, feature-rich SUVs.
- Market Expansion: Chery’s value proposition could drive growth in Kenya’s compact and mid-size SUV segments, challenging established brands.
- Dealer Opportunities: Dealers can leverage Chery’s affordability and long warranties (up to 7 years in some markets) to attract buyers.
Navigating the Chery CRSP Schedule in Kenya
To import and own a Chery vehicle in Kenya, buyers and importers should follow these steps:
- Verify Model Specifications: Confirm the model, trim, and drivetrain to ensure accurate CRSP valuation by the KRA.
- Calculate Total Costs: Include customs duties (25% of CRSP), 16% VAT, and import declaration fees (3.5% of CRSP) to estimate the landed cost.
- Explore Financing: Competitive CRSP values make financing through banks or dealers viable for many buyers.
- Check Warranty and Service: Verify warranty details (e.g., 7 years in some markets) and availability of service centers in Kenya.
- Consult Customs Experts: Work with experienced customs agents to streamline the import process and avoid valuation disputes.
Tax Calculation Example
For a Chery Tiggo 8 Pro Max Ultimate AWD (CRSP: KES 8,103,815):
- Customs Duty: 25% of CRSP = KES 2,025,954
- VAT: 16% of (CRSP + Customs Duty) = KES 1,620,763
- Import Declaration Fee: 3.5% of CRSP = KES 283,634
- Total Taxes (approx.): KES 3,930,351
- Landed Cost (approx.): KES 12,034,166
This example highlights the tax burden, emphasizing the need for careful financial planning.
Market Insights: Chery in Kenya’s SUV Landscape
Chery is carving a niche in Kenya’s competitive SUV market, challenging brands like Toyota (Corolla Cross), Hyundai (Creta), and Haval (Jolion). Its combination of affordability, modern design, and advanced features appeals to Kenya’s growing middle class and urban buyers. The Tiggo 4 Pro and Omoda 5 target young professionals, while the Tiggo 8 Pro Max appeals to families needing space and comfort. Chery’s focus on fuel efficiency (e.g., 6.8–9.3L/100km for Tiggo 4 Pro) and safety (e.g., 5-star ANCAP rating for Tiggo 8 Pro Max) enhances its competitiveness.
Competitive Landscape
Chery competes with:
- Toyota Corolla Cross: Reliable but less feature-rich at similar price points.
- Hyundai Creta: Offers similar tech but higher pricing for premium trims.
- Haval Jolion: A direct rival with comparable pricing and features.
- Kia Sonet: Targets compact SUV buyers but lacks Chery’s extensive warranty.
Consumer Preferences
Kenyan buyers prioritize:
- Affordability: Chery’s low CRSP values align with budget-conscious buyers.
- Technology: Features like voice controls and dual LCD screens attract tech-savvy consumers.
- Fuel Efficiency: Efficient engines (e.g., 6.8L/100km for Tiggo 4 Pro DCT) suit cost-conscious drivers.
- Versatility: SUVs with high ground clearance are ideal for Kenya’s varied roads.
Future Outlook for Chery in Kenya
The 2025 CRSP schedule positions Chery as a strong contender in Kenya’s affordable SUV market. The brand’s focus on petrol-powered models aligns with Kenya’s current infrastructure, though upcoming plug-in hybrid versions (e.g., Tiggo 7 Pro e+) could appeal to eco-conscious buyers as EV infrastructure grows. Chery’s competitive pricing and long warranties (up to 7 years in some markets) could drive market share, particularly in urban areas like Nairobi and Mombasa. Dealers may invest in Chery-specific showrooms and service centers to capitalize on this growth, leveraging the brand’s value proposition.
The 2025 CRSP schedule for Chery vehicles highlights the brand’s leadership in Kenya’s affordable SUV market, with prices ranging from KES 3,630,866 (Tiggo 4 Pro Urban) to KES 8,103,815 (Tiggo 8 Pro Max Ultimate AWD). Offering a blend of style, technology, and value, Chery’s Tiggo and Omoda series cater to diverse buyers, from young professionals to families. Importers and buyers must navigate customs duties and taxes carefully, leveraging Chery’s affordability to optimize costs. As Kenya’s SUV market grows, Chery’s innovative lineup and competitive pricing position it for success in 2025. Stay informed, consult experts, and explore the world of Chery in Kenya!
Effective July 1, 2025, the Kenya Revenue Authority (KRA) has released an updated Current Retail Selling Price (CRSP) schedule for computing the customs value of used motor vehicles imported into Kenya. This schedule includes a diverse range of Chery vehicles, a Chinese automaker known for offering value-packed SUVs with modern styling, advanced technology, and competitive pricing. For Kenyan importers, dealers, and budget-conscious buyers, understanding the new CRSP values is essential for navigating the costs of importing Chery models in 2025. This comprehensive article provides a detailed breakdown of the CRSP schedule for Chery vehicles, including the Tiggo and Omoda series, offering insights into pricing, trends, and their significance in Kenya’s affordable SUV market.
Understanding the CRSP and Its Importance
The Current Retail Selling Price (CRSP) is a standardized valuation metric used by the KRA to determine the customs value of imported used vehicles. This value directly impacts customs duties, Value Added Tax (VAT), and other levies, significantly influencing the final cost for buyers. The CRSP is based on the vehicle’s market value in its country of origin, adjusted for factors such as age, condition, and specifications.
The 2025 CRSP update, effective from July 1, reflects global trends toward affordable, feature-rich vehicles and Kenya’s growing demand for versatile SUVs. Chery, with its Tiggo and Omoda lineups, offers a compelling mix of style, technology, and value, positioning it as a strong competitor in Kenya’s compact and mid-size SUV segments. The CRSP schedule affects importers, dealers, and consumers seeking cost-effective, modern vehicles in Kenya.
Key Factors Influencing Chery CRSP Values
- Engine Size: Models range from 1.5L to 2.0L petrol engines, with larger engines (e.g., Tiggo 8 Pro Max) commanding higher CRSP values.
- Drivetrain: All-wheel-drive (AWD) variants, such as the Tiggo 7 Pro Ultimate AWD and Omoda 5 GT, have higher CRSPs than two-wheel-drive (2WD) models.
- Trim Levels: Higher trims like Ultimate and Elite offer premium features, increasing CRSP values.
- Market Positioning: Chery’s focus on affordability and technology appeals to Kenya’s growing middle class.
Chery’s Position in Kenya’s SUV Market
Chery has rapidly gained traction in Kenya’s automotive market, offering stylish, tech-laden SUVs at competitive prices. The Tiggo series, including the compact Tiggo 4 and the larger Tiggo 8 Pro Max, caters to urban commuters and families, while the Omoda 5 targets younger buyers with its futuristic design. Known for features like advanced infotainment, safety systems, and fuel-efficient engines, Chery competes with brands like Toyota, Hyundai, and Haval in Kenya’s affordable SUV segment.
Why Chery Appeals to Kenyan Buyers
- Affordability: CRSP values starting at KES 3,630,866 (Tiggo 4 Pro Urban) make Chery accessible to a broad market.
- Modern Design: Bold grilles, LED headlights, and sleek profiles align with Kenya’s preference for stylish vehicles.
- Technology: Features like voice-activated controls, dual-zone climate systems, and advanced safety systems enhance appeal.
- Versatility: The range includes compact and mid-size SUVs, suitable for urban and rural driving.
Comprehensive List of Chery CRSP Values for 2025
Below is the complete list of Chery vehicles included in the KRA’s 2025 CRSP schedule, categorized by model series for clarity. Prices are in Kenyan Shillings (KES) and reflect the customs value for used vehicles. All models are petrol-powered SUVs with seating for five passengers unless otherwise specified.
Chery Tiggo 4 Series
The Tiggo 4 and Tiggo 4 Pro are compact SUVs designed for urban adventurers, offering affordability and modern features.
| Model | Chassis Code | Transmission | Drivetrain | Engine (cc) | Fuel Type | CRSP (KES) |
|---|---|---|---|---|---|---|
| Tiggo 4 Pro Ultimate | – | CVT | 2WD | 1500 | Petrol | 4,126,209 |
| Tiggo 4 Pro Urban | – | CVT | 2WD | 1500 | Petrol | 3,630,866 |
| Tiggo 4 Ultimate | – | CVT | 2WD | 1500 | Petrol | 4,126,209 |
| Tiggo 4 Urban | – | CVT | 2WD | 1500 | Petrol | 3,630,866 |
Chery Tiggo 7 Pro Series
The Tiggo 7 Pro is a mid-size SUV with a range of trims, offering a balance of performance and luxury.
| Model | Chassis Code | Transmission | Drivetrain | Engine (cc) | Fuel Type | CRSP (KES) |
|---|---|---|---|---|---|---|
| Tiggo 7 Pro Elite 2WD | – | 7AT | 2WD | 1600 | Petrol | 5,349,707 |
| Tiggo 7 Pro SE | – | 7AT | 2WD | 1600 | Petrol | 5,041,693 |
| Tiggo 7 Pro SE+ | – | 7AT | 2WD | 1600 | Petrol | 5,762,192 |
| Tiggo 7 Pro Ultimate AWD | – | 7AT | AWD | 1600 | Petrol | 5,666,726 |
| Tiggo 7 Pro Urban 2WD | – | 7AT | 2WD | 1600 | Petrol | 4,676,040 |
Chery Tiggo 8 Pro Max Series
The Tiggo 8 Pro Max is a larger SUV with seating for seven, ideal for families seeking space and luxury.
| Model | Chassis Code | Transmission | Drivetrain | Engine (cc) | Fuel Type | CRSP (KES) |
|---|---|---|---|---|---|---|
| Tiggo 8 Pro Max Elite 2WD | – | 7AT | 2WD | 2000 | Petrol | 7,383,316 |
| Tiggo 8 Pro Max Ultimate AWD | – | 7AT | AWD | 2000 | Petrol | 8,103,815 |
| Tiggo 8 Pro Max Urban 2WD | – | 7AT | 2WD | 2000 | Petrol | 7,023,066 |
Chery Omoda 5 Series
The Omoda 5 is a stylish compact SUV targeting younger buyers with its bold design and tech features.
| Model | Chassis Code | Transmission | Drivetrain | Engine (cc) | Fuel Type | CRSP (KES) |
|---|---|---|---|---|---|---|
| Omoda 5 BX (Basic Version) | – | CVT | 2WD | 1500 | Petrol | 4,543,402 |
| Omoda 5 EX (High Version) | – | CVT | 2WD | 1500 | Petrol | 5,468,165 |
| Omoda 5 GT (2WD) | – | AT | 2WD | 1600 | Petrol | 6,171,790 |
| Omoda 5 GT (4WD) | – | AT | 4WD | 1600 | Petrol | 5,789,822 |
Key Trends in the 2025 Chery CRSP Schedule
1. Competitive Pricing
Chery’s CRSP values, ranging from KES 3,630,866 (Tiggo 4 Pro Urban) to KES 8,103,815 (Tiggo 8 Pro Max Ultimate AWD), position the brand as a budget-friendly alternative to Japanese and Korean SUVs, appealing to Kenya’s middle class.
2. SUV Focus
The entire lineup consists of SUVs, reflecting Kenya’s preference for high-ground-clearance vehicles suitable for urban and rural roads.
3. Engine and Drivetrain Options
Models feature 1.5L and 1.6L turbocharged engines for compact SUVs and 2.0L engines for larger models like the Tiggo 8 Pro Max. AWD options enhance performance for premium trims.
4. Technology and Safety
Chery emphasizes advanced features like dual LCD displays, voice-activated controls, and safety systems (e.g., six airbags, ADAS in higher trims), boosting value at affordable price points.
Implications for Kenyan Importers and Buyers
The 2025 CRSP schedule has significant implications for Kenya’s affordable SUV market:
- Affordable Entry Points: Models like the Tiggo 4 Pro Urban (KES 3,630,866) offer competitive pricing, making Chery accessible to a wider audience.
- Family-Oriented Options: The Tiggo 8 Pro Max, with seating for seven, caters to families seeking spacious, feature-rich SUVs.
- Market Expansion: Chery’s value proposition could drive growth in Kenya’s compact and mid-size SUV segments, challenging established brands.
- Dealer Opportunities: Dealers can leverage Chery’s affordability and long warranties (up to 7 years in some markets) to attract buyers.
Navigating the Chery CRSP Schedule in Kenya
To import and own a Chery vehicle in Kenya, buyers and importers should follow these steps:
- Verify Model Specifications: Confirm the model, trim, and drivetrain to ensure accurate CRSP valuation by the KRA.
- Calculate Total Costs: Include customs duties (25% of CRSP), 16% VAT, and import declaration fees (3.5% of CRSP) to estimate the landed cost.
- Explore Financing: Competitive CRSP values make financing through banks or dealers viable for many buyers.
- Check Warranty and Service: Verify warranty details (e.g., 7 years in some markets) and availability of service centers in Kenya.
- Consult Customs Experts: Work with experienced customs agents to streamline the import process and avoid valuation disputes.
Tax Calculation Example
For a Chery Tiggo 8 Pro Max Ultimate AWD (CRSP: KES 8,103,815):
- Customs Duty: 25% of CRSP = KES 2,025,954
- VAT: 16% of (CRSP + Customs Duty) = KES 1,620,763
- Import Declaration Fee: 3.5% of CRSP = KES 283,634
- Total Taxes (approx.): KES 3,930,351
- Landed Cost (approx.): KES 12,034,166
This example highlights the tax burden, emphasizing the need for careful financial planning.
Market Insights: Chery in Kenya’s SUV Landscape
Chery is carving a niche in Kenya’s competitive SUV market, challenging brands like Toyota (Corolla Cross), Hyundai (Creta), and Haval (Jolion). Its combination of affordability, modern design, and advanced features appeals to Kenya’s growing middle class and urban buyers. The Tiggo 4 Pro and Omoda 5 target young professionals, while the Tiggo 8 Pro Max appeals to families needing space and comfort. Chery’s focus on fuel efficiency (e.g., 6.8–9.3L/100km for Tiggo 4 Pro) and safety (e.g., 5-star ANCAP rating for Tiggo 8 Pro Max) enhances its competitiveness.
Competitive Landscape
Chery competes with:
- Toyota Corolla Cross: Reliable but less feature-rich at similar price points.
- Hyundai Creta: Offers similar tech but higher pricing for premium trims.
- Haval Jolion: A direct rival with comparable pricing and features.
- Kia Sonet: Targets compact SUV buyers but lacks Chery’s extensive warranty.
Consumer Preferences
Kenyan buyers prioritize:
- Affordability: Chery’s low CRSP values align with budget-conscious buyers.
- Technology: Features like voice controls and dual LCD screens attract tech-savvy consumers.
- Fuel Efficiency: Efficient engines (e.g., 6.8L/100km for Tiggo 4 Pro DCT) suit cost-conscious drivers.
- Versatility: SUVs with high ground clearance are ideal for Kenya’s varied roads.
Future Outlook for Chery in Kenya
The 2025 CRSP schedule positions Chery as a strong contender in Kenya’s affordable SUV market. The brand’s focus on petrol-powered models aligns with Kenya’s current infrastructure, though upcoming plug-in hybrid versions (e.g., Tiggo 7 Pro e+) could appeal to eco-conscious buyers as EV infrastructure grows. Chery’s competitive pricing and long warranties (up to 7 years in some markets) could drive market share, particularly in urban areas like Nairobi and Mombasa. Dealers may invest in Chery-specific showrooms and service centers to capitalize on this growth, leveraging the brand’s value proposition.
The 2025 CRSP schedule for Chery vehicles highlights the brand’s leadership in Kenya’s affordable SUV market, with prices ranging from KES 3,630,866 (Tiggo 4 Pro Urban) to KES 8,103,815 (Tiggo 8 Pro Max Ultimate AWD). Offering a blend of style, technology, and value, Chery’s Tiggo and Omoda series cater to diverse buyers, from young professionals to families. Importers and buyers must navigate customs duties and taxes carefully, leveraging Chery’s affordability to optimize costs. As Kenya’s SUV market grows, Chery’s innovative lineup and competitive pricing position it for success in 2025. Stay informed, consult experts, and explore the world of Chery in Kenya!
