Effective July 1, 2025, the Kenya Revenue Authority (KRA) has implemented an updated Current Retail Selling Price (CRSP) schedule for computing the customs value of used motor vehicles imported into Kenya. This schedule includes a comprehensive range of Ford vehicles, a leading American brand known for its rugged SUVs, versatile pickups, performance hatchbacks, and commercial vans. For Kenyan importers, families, businesses, and off-road enthusiasts, understanding the new CRSP values is crucial for navigating the costs of importing Ford models in 2025. This article provides a detailed breakdown of the CRSP schedule for Ford vehicles, offering insights into pricing, trends, and their significance in Kenya’s automotive market.
Understanding the CRSP and Its Importance
The Current Retail Selling Price (CRSP) is a standardized valuation metric used by the KRA to determine the customs value of imported used vehicles. This value directly impacts customs duties, Value Added Tax (VAT), excise duty, and other levies, significantly affecting the final cost for buyers. The CRSP is based on the vehicle’s market value in its country of origin, adjusted for factors such as age, condition, and specifications.
The 2025 CRSP update, effective from July 1, reflects global trends toward versatile SUVs, hybrid powertrains, and robust commercial vehicles, as well as Kenya’s growing demand for reliable transport solutions. Ford, with its diverse lineup including the EcoSport, Ranger, Mustang, and Transit, appeals to families, adventurers, and businesses. The CRSP schedule affects importers, dealers, and consumers seeking durability, performance, and modern technology.
Key Factors Influencing Ford CRSP Values
- Vehicle Type: SUVs, hatchbacks, pickups, vans, and coupes cater to varied market segments, impacting CRSP values.
- Powertrain: Diesel, petrol, and plug-in hybrid electric vehicle (PHEV) options reflect Ford’s versatility, with hybrids commanding higher CRSPs.
- Drivetrain: 4WD, AWD, FWD, and RWD configurations influence pricing based on terrain suitability.
- Engine Size: Ranges from 1000 cc (EcoSport) to 5000 cc (Mustang), with larger engines increasing CRSPs.
Ford’s Position in Kenya’s Automotive Market
Ford is a prominent brand in Kenya’s automotive market, distributed by dealers like CMC Motors and Simba Corp, known for its rugged SUVs (e.g., Everest), versatile pickups (e.g., Ranger), and performance vehicles (e.g., Mustang). The Ranger is a top choice for farmers, contractors, and off-road enthusiasts, while SUVs like the EcoSport and Escape appeal to urban families. Ford’s commercial vehicles, such as the Transit and Tourneo Custom, serve logistics and passenger transport needs. The brand’s focus on durability, advanced safety features, and hybrid technology positions it against competitors like Toyota, Nissan, and Volkswagen.
Why Ford Appeals to Kenyan Buyers
- Durability: Models like the Ranger and Everest are built for Kenya’s rugged terrains.
- Affordability: CRSP values start at KES 4,443,420 (Puma Base), appealing to middle-class buyers.
- Versatility: SUVs, pickups, and vans meet diverse needs, from urban commuting to commercial use.
- Hybrid Options: PHEV models like the Ranger PHEV align with Kenya’s sustainability goals, offering potential tax incentives.
Comprehensive List of Ford CRSP Values for 2025
Below is the complete list of Ford vehicles included in the KRA’s 2025 CRSP schedule, categorized by vehicle type for clarity. Prices are in Kenyan Shillings (KES) and reflect the customs value for used vehicles. Most models feature automatic transmissions (AT), with some manual (MAN) options, and various drivetrain configurations.
Ford SUVs
Compact and mid-size SUVs for urban and off-road use.
| Model | Trim | Transmission | Drivetrain | Engine (cc) | Fuel Type | CRSP (KES) |
|---|---|---|---|---|---|---|
| EcoSport | Titanium | AT | 4WD | 1000 | Petrol | 6,240,894 |
| EcoSport | Trend | AT | 4WD | 1000 | Petrol | 5,275,807 |
| EcoSport | Ambiente | AT | 4WD | 1500 | Petrol | 4,857,603 |
| Puma | Base | AT | – | 1000 | Petrol | 4,443,420 |
| Puma | ST-Line | AT | – | 1000 | Petrol | 5,066,705 |
| Puma | ST-Line V | AT | – | 1000 | Petrol | 5,368,294 |
| Endura | ST-Line (AWD) | AT | AWD | 2000 | Diesel | 6,862,838 |
| Endura | ST-Line (FWD) | AT | FWD | 2000 | Diesel | 8,283,660 |
| Endura | Titanium (AWD) | AT | AWD | 2000 | Diesel | 10,669,569 |
| Endura | Titanium (FWD) | AT | FWD | 2000 | Diesel | 8,927,052 |
| Endura | Trend (AWD) | AT | AWD | 2000 | Diesel | 5,978,176 |
| Endura | Trend (FWD) | AT | FWD | 2000 | Diesel | 5,468,824 |
| Escape | (FWD) | AT | FWD | 2000 | Diesel | 6,353,487 |
| Escape | ST-Line (AWD) | AT | AWD | 2000 | Petrol | 5,770,414 |
| Escape | ST-Line (FWD) | AT | FWD | 2000 | Diesel | 6,695,289 |
| Escape | Vignale (AWD) | AT | AWD | 2000 | Diesel | 8,545,038 |
| Escape | Vignale (FWD) | AT | FWD | 2000 | Diesel | 8,303,766 |
| Escape | ST-Line PHEV (FWD) | AT | FWD | 2500 | Diesel | 9,892,138 |
| Escape | ST-Line PHEV (FWD) | AT | FWD | 2500 | Petrol | 6,996,878 |
| Everest | Ambiente (4WD) | AT | 4WD | 2000 | Diesel | 8,662,384 |
| Everest | Ambiente (RWD) | AT | RWD | 2000 | Diesel | 7,931,258 |
| Everest | Sport (RWD) | AT | RWD | 2000 | Diesel | 9,320,397 |
| Everest | Trend (4WD) | AT | 4WD | 2000 | Diesel | 9,802,941 |
| Everest | Wildtrak Special Edition (4WD) | AT | 4WD | 3000 | Diesel | 13,460,948 |
| Everest | Platinum (4WD) | AT | 4WD | 3000 | Diesel | 12,849,483 |
| Everest | Sport (4WD) | AT | 4WD | 3000 | Diesel | 11,681,204 |
| Everest | Tremor (4WD) | AT | 4WD | 3000 | Diesel | 12,132,675 |
| Everest | Wildtrak (4WD) | AT | 4WD | 3000 | Diesel | 12,189,702 |
Ford Hatchbacks
Performance hatchbacks for urban enthusiasts.
| Model | Trim | Transmission | Drivetrain | Engine (cc) | Fuel Type | CRSP (KES) |
|---|---|---|---|---|---|---|
| Fiesta | ST | MAN | 2WD | 1500 | Petrol | 5,928,389 |
| Focus | ST | MAN | 2WD | 2300 | Petrol | 8,961,519 |
| Focus | ST | AT | 2WD | 2300 | Petrol | 8,961,519 |
| Focus | ST X | AT | 2WD | 2300 | Petrol | 9,811,714 |
Ford Pickups
Rugged pickups for work and adventure.
| Model | Trim | Transmission | Drivetrain | Engine (cc) | Fuel Type | Type | CRSP (KES) |
|---|---|---|---|---|---|---|---|
| Ranger | XL 2.0 (4×4) | AT | 4×4 | 2000 | Diesel | Double Cabin | 7,162,113 |
| Ranger | XL 2.0 (4×4) | AT | 4×4 | 2000 | Diesel | Single Cabin | 7,015,887 |
| Ranger | XL 2.0 Hi-Rider (4×2) | AT | 4×2 | 2000 | Diesel | Double Cabin | 6,182,404 |
| Ranger | XL 2.0 Hi-Rider (4×2) | AT | 4×2 | 2000 | Diesel | Single Cabin | 5,392,787 |
| Ranger | Sport 2.0 (4×4) | AT | 4×4 | 2000 | Diesel | Double Cabin | 9,671,338 |
| Ranger | Wildtrak 2.0 (4×4) | AT | 4×4 | 2000 | Diesel | Double Cabin | 10,183,126 |
| Ranger | Wildtrak X 2.0 (4×4) | AT | 4×4 | 2000 | Diesel | Double Cabin | 11,352,928 |
| Ranger | XLS 2.0 (4×4) | AT | 4×4 | 2000 | Diesel | Double Cabin | 8,426,961 |
| Ranger | XLT | AT | 4×4 | 2000 | Diesel | Double Cabin | 9,307,237 |
| Ranger | XLT Hi-Rider | AT | – | 2000 | Diesel | Double Cabin | 8,252,953 |
| Ranger | PHEV Sport (4×4) | AT | 4×4 | 2300 | Diesel | Double Cabin | 11,111,657 |
| Ranger | PHEV Stormtrak (4×4) | AT | 4×4 | 2300 | Diesel | Double Cabin | 12,720,134 |
| Ranger | PHEV Wildtrak (4×4) | AT | 4×4 | 2300 | Diesel | Double Cabin | 11,696,558 |
| Ranger | PHEV XLT (4×4) | AT | 4×4 | 2300 | Diesel | Double Cabin | 10,526,756 |
| Ranger | Platinum 3.0 (4×4) | AT | 4×4 | 3000 | Diesel | Double Cabin | 12,774,238 |
| Ranger | Raptor 3.0 (4×4) | AT | 4×4 | 3000 | Diesel | Double Cabin | 14,326,663 |
| Ranger | Sport 3.0 (4×4) | AT | 4×4 | 3000 | Diesel | Double Cabin | 11,301,018 |
| Ranger | Wildtrak 3.0 (4×4) | AT | 4×4 | 3000 | Diesel | Double Cabin | 11,855,456 |
| Ranger | XLT 3.0 (4×4) | AT | 4×4 | 3000 | Diesel | Double Cabin | 10,904,992 |
| F150 | Lariat LWB (4WD) | AT | 4WD | 3500 | Petrol | Dual Cab | 22,327,194 |
| F150 | Lariat SWB (4WD) | AT | 4WD | 3500 | Petrol | Dual Cab | 22,169,576 |
| F150 | XLT LWB (4×4) | AT | 4×4 | 3500 | Petrol | Dual Cab | 17,099,642 |
| F150 | XLT SWB (4×4) | AT | 4×4 | 3500 | Petrol | Dual Cab | 16,942,023 |
Ford Coupes and Convertibles
Performance vehicles for enthusiasts.
| Model | Trim | Transmission | Drivetrain | Engine (cc) | Fuel Type | Type | CRSP (KES) |
|---|---|---|---|---|---|---|---|
| Mustang | GT 5.0 V8 | AT | – | 5000 | Petrol | Coupe | 12,988,092 |
| Mustang | GT 5.0 V8 | MAN | – | 5000 | Petrol | Coupe | 12,512,860 |
| Mustang | GT 5.0 V8 | AT | – | 5000 | Petrol | Convertible | 13,887,390 |
Ford Vans and Station Wagons
Commercial and passenger transport solutions.
| Model | Trim | Transmission | Drivetrain | Engine (cc) | Fuel Type | Type | CRSP (KES) |
|---|---|---|---|---|---|---|---|
| Mondeo | Ambiente TDCI | AT | 2WD | 2000 | Diesel | Hatchback | 7,452,614 |
| Mondeo | Ambiente TDCI | AT | 2WD | 2000 | Station Wagon | Diesel | 7,774,309 |
| Tourneo Custom | Active (LWB) | AT | – | 2000 | Diesel | Station Wagon | 9,649,404 |
| Tourneo Custom | Active (SWB) | AT | – | 2000 | Diesel | Station Wagon | 9,649,404 |
| Tourneo Custom | Titanium X (LWB) | AT | – | 2000 | Diesel | Station Wagon | 10,380,530 |
| Tourneo Custom | Titanium X (SWB) | AT | – | 2000 | Diesel | Station Wagon | 10,380,530 |
| Transit | 410L (RWD) SRW | AT | – | 2000 | Diesel | People Mover | 10,234,305 |
| Transit | 430E ELWB (RWD) DRW | AT | – | 2000 | Diesel | Single Cabin | 9,210,728 |
| Transit | 350L LWB (FWD) SRW | AT | – | 2000 | Diesel | Van | 8,772,053 |
| Transit | 350L LWB (RWD) SRW | AT | – | 2000 | Diesel | Van | 9,210,728 |
| Transit | 430E LWB (RWD) Jumbo DRW | AT | – | 2000 | Diesel | Van | 9,795,629 |
| Transit Custom | Sport DCIV (LWB) | AT | – | 2000 | Diesel | Van | 9,210,728 |
| Transit Custom | Sport (SWB) | AT | – | 2000 | Diesel | Van | 8,772,053 |
| Transit Custom | Trend (LWB) | AT | – | 2000 | Diesel | Van | 8,421,112 |
| Transit Custom | Trend (SWB) | AT | – | 2000 | Diesel | Van | 8,274,887 |
Key Trends in the 2025 Ford CRSP Schedule
1. Affordable SUVs
Compact SUVs like the Puma (KES 4,443,420) and EcoSport (KES 4,857,603) offer budget-friendly options for urban families.
2. Plug-In Hybrid Expansion
PHEV models like the Ranger PHEV (up to KES 12,720,134) and Escape ST-Line PHEV (KES 9,892,138) reflect Ford’s sustainability focus, with potential tax incentives.
3. Pickup Dominance
The Ranger lineup, with CRSPs from KES 5,392,787 (XL 2.0 Hi-Rider) to KES 14,326,663 (Raptor 3.0), dominates the pickup segment, ideal for work and adventure.
4. Commercial Strength
Vans like the Transit (up to KES 10,234,305) and Tourneo Custom (KES 10,380,530) cater to logistics and passenger transport needs.
Implications for Kenyan Importers and Buyers
The 2025 CRSP schedule has significant implications for Kenya’s automotive market:
- Urban and Family Appeal: Compact SUVs like the EcoSport and Puma suit Nairobi’s congested streets and family needs.
- Commercial Viability: Ranger pickups and Transit vans serve farmers, contractors, and logistics operators.
- Sustainable Options: PHEV models align with Kenya’s green mobility goals, potentially reducing import costs via EV incentives.
- Premium Pricing: High-end models like the F150 (up to KES 22,327,194) and Mustang (KES 13,887,390) target affluent buyers.
Navigating the Ford CRSP Schedule in Kenya
To import and own a Ford in Kenya, buyers and importers should follow these steps:
- Verify Specifications: Confirm trim, drivetrain, and engine size (e.g., Ranger Wildtrak 3.0) to ensure accurate CRSP valuation.
- Calculate Total Costs: Include customs duties (35% of CRSP, 10% for PHEVs), 16% VAT, 20% excise duty (exempt for commercial vehicles), and import declaration fees (3.5% of CRSP).
- Engage Dealers: Work with CMC Motors or Simba Corp for after-sales service, spare parts, and financing options.
- Check Incentives: Verify tax exemptions for PHEV models like the Ranger PHEV, which may reduce customs duties.
- Consult Customs Experts: Engage licensed customs agents to streamline the import process and avoid valuation disputes.
Tax Calculation Example
For a Ford Ranger PHEV Wildtrak (CRSP: KES 11,696,558):
- Customs Duty: 10% of CRSP (PHEV incentive) = KES 1,169,656
- Excise Duty: 20% of (CRSP + Customs Duty) = KES 2,573,243
- VAT: 16% of (CRSP + Customs Duty + Excise Duty) = KES 2,450,707
- Import Declaration Fee: 3.5% of CRSP = KES 409,380
- Total Taxes (approx.): KES 6,602,986
- Landed Cost (approx.): KES 18,299,544
Note: Non-PHEV models like the EcoSport incur higher customs duties (35%) and excise duty. Commercial vehicles like the Transit are exempt from excise duty. Verify with the KRA.
Market Insights: Ford in Kenya’s Automotive Landscape
Ford is a strong player in Kenya’s automotive market, competing with Toyota, Nissan, and Volkswagen. The Ranger is a market leader in the pickup segment, favored for its durability and off-road capability, while SUVs like the EcoSport and Escape appeal to urban families. The Mustang attracts performance enthusiasts, and the Transit and Tourneo Custom serve commercial and passenger transport needs. Ford’s PHEV models align with Kenya’s sustainability goals, supported by expanding EV infrastructure. Dealers like CMC Motors and Simba Corp provide robust after-sales support, enhancing Ford’s appeal.
Competitive Landscape
Ford competes with:
- Toyota Hilux: Rival in the pickup segment but less PHEV focus.
- Nissan Qashqai: Similar compact SUVs but fewer performance options.
- Volkswagen Tiguan: Comparable SUVs but less commercial vehicle variety.
- Isuzu D-Max: Direct competitor to the Ranger in pickups.
Consumer Preferences
Kenyan buyers prioritize:
- Durability: Ranger and Everest handle Kenya’s rugged terrains.
- Affordability: Compact SUVs like the Puma and EcoSport suit middle-class budgets.
- Sustainability: PHEV models appeal to eco-conscious buyers.
- Versatility: Pickups and vans meet work and commercial needs.
Future Outlook for Ford in Kenya
The 2025 CRSP schedule positions Ford as a versatile brand in Kenya’s automotive market. Its affordable SUVs (e.g., Puma at KES 4,443,420), robust pickups (e.g., Ranger Raptor at KES 14,326,663), and commercial vans (e.g., Transit at KES 10,234,305) cater to families, businesses, and adventurers. PHEV models like the Ranger PHEV and Escape PHEV align with Kenya’s green mobility goals, potentially boosted by tax incentives and growing EV infrastructure. As Kenya’s SUV, pickup, and commercial vehicle markets expand, Ford’s durability, advanced technology, and dealer support will drive demand. Importers should leverage Ford’s range to meet diverse needs, from urban commuting to heavy-duty applications.
The 2025 CRSP schedule for Ford vehicles highlights the brand’s strength in Kenya’s automotive market. With a lineup spanning compact SUVs, performance hatchbacks, rugged pickups, and practical vans, Ford offers durable, versatile solutions. Importers and buyers must navigate taxes carefully, leveraging PHEV and commercial vehicle incentives where applicable. As Kenya’s automotive market grows, Ford’s reliability and innovation ensure its prominence in 2025.
