The Kenya Revenue Authority (KRA) has released an updated Current Retail Selling Price (CRSP) schedule for used motor vehicles, effective July 1, 2025, impacting the importation of Jeep vehicles into Kenya. This schedule determines the customs value for calculating import duties, VAT, excise duties, and other levies, affecting costs for importers, dealers, and consumers.
Understanding the KRA CRSP Schedule
The CRSP is a standardized valuation tool used by the KRA to establish the customs value of imported used vehicles. This value forms the basis for calculating:
- Import Duty: 35% of the customs value.
- Excise Duty: 25% for engines up to 3000cc, 35% for engines above 3000cc (e.g., 3600cc–6400cc models).
- VAT: 16% of (customs value + import duty + excise duty).
- Import Declaration Fee (IDF): 3.5% of the customs value (minimum KES 5,000).
- Railway Development Levy (RDL): 2% of the customs value.
The 2025 CRSP schedule for Jeep vehicles includes a diverse lineup of wagons, primarily SUVs, with fuel types such as gasoline, diesel, electric (EV), and plug-in hybrid (PHEV). Models like the Cherokee, Compass, Grand Cherokee, Wrangler, and Gladiator cater to Kenya’s demand for rugged, off-road-capable vehicles.
Reasons for the 2025 Update
The KRA updates the CRSP schedule to reflect:
- Currency fluctuations: The Kenyan Shilling’s value against the US Dollar affects import costs.
- Market demand: Growing interest in SUVs, EVs, and hybrids like the Avenger and Grand Cherokee 4XE influences pricing.
- Government policies: Incentives for eco-friendly vehicles (e.g., EVs and PHEVs) and tax revenue adjustments shape CRSP values.
- Global economic factors: Rising production and shipping costs due to supply chain dynamics contribute to price updates.
This update ensures customs valuations align with Kenya’s automotive market trends as of July 1, 2025.
Key Highlights of the 2025 CRSP Schedule for Jeep Vehicles
The 2025 CRSP schedule covers Jeep’s rugged and luxury models, including the Avenger, Cherokee, Compass, Grand Cherokee, Wrangler, and Gladiator. Below is a detailed breakdown of selected models, categorized by vehicle type, with CRSP values in Kenyan Shillings (KES).
Electric Vehicles (EVs)
| Model | Variant | Transmission | Drive | Engine | CRSP (KES) | Fuel Type |
|---|---|---|---|---|---|---|
| CHRYSLER AVENGER | ZACNJAC55RJK9 | AT | 4WD | EV | 9,348,899 | Electric |
| CHRYSLER AVENGER ALTITUDE | ZAA-FH1JE | AT | 4WD | EV | 8,579,763 | Electric |
| CHRYSLER CHEROKEE 80TH ANNIVERSARY EDITION | 3BA-KL20L | AT | 4WD | EV | 7,295,899 | Electric |
| CHRYSLER CHEROKEE LIMITED | KL20L-1C4PJMHN2KD42 | AT | 4WD | EV | 8,878,183 | Electric |
Plug-in Hybrids (PHEVs)
| Model | Variant | Transmission | Drive | Engine (cc) | CRSP (KES) | Fuel Type |
|---|---|---|---|---|---|---|
| CHRYSLER GRAND CHEROKEE 4XE LIMITED 4XE | 1C4RJYK64P876 | AT | 4WD | 2000 | 14,765,610 | Plug-in Hybrid |
| CHRYSLER GRAND CHEROKEE 4XE SUMMIT RESERVE 4XE | 1C4RJYN68P876 | AT | 4WD | 2000 | 16,768,493 | Plug-in Hybrid |
Gasoline and Diesel SUVs
| Model | Variant | Transmission | Drive | Engine (cc) | CRSP (KES) | Fuel Type |
|---|---|---|---|---|---|---|
| CHRYSLER CHEROKEE LONGITUDE LAUNCH EDITION | ABA-KL24 | AT | 4WD | 2400 | 9,041,622 | Gasoline |
| CHRYSLER CHEROKEE NIGHT EAGLE | ABA-KL32L | AT | 4WD | 3200 | 8,447,873 | Gasoline |
| CHRYSLER CHEROKEE TRAILHAWK | ABA-KL32L | AT | 4WD | 3200 | 15,431,579 | Gasoline |
| CHRYSLER COMMANDER LIMITED | 3DA-H620 | AT | 4WD | 2000 | 9,849,168 | Diesel |
| CHRYSLER COMPASS LIMITED | ABA-M624 | AT | 4WD | 2400 | 12,869,542 | Diesel |
| CHRYSLER GRAND CHEROKEE L SUMMIT RESERVE | 1C4RJKNG6P880 | AT | 4WD | 3600 | 19,215,481 | Gasoline |
| CHRYSLER GRAND CHEROKEE TRACKHAWK | 1C4RJFP92JC35 | AT | 4WD | 6200 | 43,192,610 | Gasoline |
Wrangler and Gladiator Models
| Model | Variant | Transmission | Drive | Engine (cc) | CRSP (KES) | Fuel Type |
|---|---|---|---|---|---|---|
| CHRYSLER WRANGLER RUBICON | 7BA-JL36S | AT | 4WD | 3600 | 15,065,701 | Gasoline |
| CHRYSLER WRANGLER UNLIMITED SAHARA | 1C4HJXEGXKW59 | AT | 2WD | 3600 | 26,167,745 | Gasoline |
| CHRYSLER WRANGLER UNLIMITED SPORT | 3BA-JL20L | AT | 2WD | 3600 | 14,454,161 | Gasoline |
| CHRYSLER GLADIATOR | 1C6HJTAG2ML61 | AT | 4WD | 3600 | 20,487,290 | Gasoline |
| CHRYSLER GLADIATOR RUBICON | 7BF-JT36 | AT | 4WD | 2400 | 26,151,166 | Gasoline |
Implications for the Kenyan Automotive Market
The 2025 CRSP schedule for Jeep vehicles has significant implications for importers, dealers, and consumers, particularly in the SUV and off-road vehicle segments.
For Importers
- Premium Models: High CRSP values for models like the GRAND CHEROKEE TRACKHAWK (KES 43,192,610) and WRANGLER UNLIMITED SAHARA LAUNCH EDITION (KES 27,120,172) result in substantial import duties, potentially limiting import volumes for high-end models.
- Eco-Friendly Focus: EVs like the AVENGER (KES 9,348,899) and PHEVs like the GRAND CHEROKEE 4XE (KES 14,765,610) benefit from potential tax incentives, encouraging importers to prioritize these vehicles.
- Depreciation Benefits: Importing older models (e.g., 2018 models with 65% depreciation) can reduce customs values, making vehicles like the RENEGADE LONGITUDE (KES 5,959,598) more cost-effective.
For Dealers
- Pricing Adjustments: High CRSP values for premium models like the GRAND CHEROKEE L SUMMIT RESERVE (KES 19,215,481) and WRANGLER UNLIMITED SAHARA (KES 26,167,745) will increase retail prices, requiring competitive pricing strategies.
- Inventory Focus: Affordable models like the RENEGADE LONGITUDE (KES 5,959,598) and CHEROKEE 80TH ANNIVERSARY EDITION (KES 7,295,899) appeal to budget-conscious buyers, prompting dealers to stock these variants.
- Marketing Strategies: Highlighting the off-road capabilities of Wrangler and Gladiator models and the eco-friendliness of AVENGER EVs and 4XE PHEVs can attract adventure enthusiasts and environmentally conscious consumers.
For Consumers
- Affordability Options: Models like the RENEGADE LONGITUDE (KES 5,959,598) and COMPASS LONGITUDE (KES 6,706,834) offer accessible entry points into the Jeep brand.
- Off-Road Appeal: Models like the WRANGLER RUBICON (KES 15,065,701) and GLADIATOR RUBICON (KES 26,151,166) are ideal for Kenya’s rugged terrains, appealing to off-road enthusiasts.
- Eco-Friendly Options: EVs like the AVENGER and CHEROKEE 80TH ANNIVERSARY EDITION, and PHEVs like the GRAND CHEROKEE 4XE, attract buyers seeking sustainable options with potential tax benefits.
How CRSP Affects Customs Valuation
The CRSP determines the customs value, adjusted for depreciation based on vehicle age (e.g., 65% for 2018 models in 2025). The customs value is used to calculate taxes and levies.
Example Calculation for Jeep CHRYSLER RENEGADE LONGITUDE (CRSP KES 5,959,598, 1300cc, 2018 model):
- Depreciation: 65% (2018 model) → Customs Value = 5,959,598 × (1 – 0.65) = KES 2,085,859
- Import Duty: 35% of 2,085,859 = KES 730,051
- Excise Duty: 25% of (2,085,859 + 730,051) = KES 703,978
- VAT: 16% of (2,085,859 + 730,051 + 703,978) = KES 563,183
- IDF: 3.5% of 2,085,859 = KES 73,005
- RDL: 2% of 2,085,859 = KES 41,717
- Total Taxes (approx.): KES 2,111,934
- Total Landed Cost: KES 2,085,859 + 2,111,934 = KES 4,197,793
This calculation shows how CRSP and depreciation impact the final cost of importing a vehicle.
Strategies for Navigating the New CRSP Schedule
- For Importers:
- Focus on importing affordable models like the RENEGADE LONGITUDE or CHEROKEE 80TH ANNIVERSARY EDITION to minimize tax burdens.
- Prioritize EVs and PHEVs like the AVENGER and GRAND CHEROKEE 4XE to leverage potential tax incentives for eco-friendly vehicles.
- Source vehicles from markets with favorable exchange rates, such as the US, to offset high CRSP values.
- For Dealers:
- Offer financing options for premium models like the GRAND CHEROKEE TRACKHAWK and WRANGLER UNLIMITED SAHARA to make them accessible to buyers.
- Promote the off-road capabilities and sustainability of Wrangler, Gladiator, and AVENGER models in marketing campaigns.
- Partner with customs agents to ensure accurate valuation and streamline clearance processes.
- For Consumers:
- Compare CRSP values to identify cost-effective models like the RENEGADE LONGITUDE or COMPASS LONGITUDE.
- Consider EVs and PHEVs for potential tax breaks and long-term fuel savings.
- Verify chassis codes and documentation to ensure accurate valuation and avoid disputes during customs clearance.
The Future of Jeep Vehicles in Kenya
The 2025 CRSP schedule strengthens Jeep’s position in Kenya’s SUV and off-road vehicle market, with models like the Wrangler, Gladiator, and Grand Cherokee catering to adventure enthusiasts, while the Avenger and Cherokee EVs appeal to eco-conscious buyers. Affordable options like the Renegade Longitude broaden the brand’s appeal, and premium models like the Grand Cherokee Trackhawk target luxury buyers. As Kenya promotes sustainable transport and invests in infrastructure, demand for Jeep’s EVs and PHEVs is expected to grow, though high CRSP values for premium models may shift focus to more accessible variants. The planned shift to an invoice-based valuation system by July 2025 could streamline costs, benefiting importers and consumers.
The KRA’s 2025 CRSP schedule for Jeep vehicles, effective July 1, 2025, introduces updated valuations that impact the cost of importing SUVs, EVs, and PHEVs. By understanding these changes, importers, dealers, and consumers can make informed decisions to navigate Kenya’s automotive market. From the budget-friendly Renegade to the rugged Wrangler and eco-friendly Avenger, Jeep offers diverse options for various needs. Stay proactive, verify valuations, and adopt strategic planning to thrive in this dynamic landscape.
