Guaranty Trust Bank (Kenya) Ltd has launched GTMalkia, a bespoke banking product designed exclusively for women, marking a significant step forward in inclusive banking and gender-responsive financial solutions in Kenya.
The new offering aims to go beyond traditional banking by delivering value that aligns with women’s ambitions, lifestyles, and long-term financial goals. GTMalkia is positioned as a comprehensive platform that provides interest-earning accounts, credit access, financial mentorship, lifestyle perks, and wellness benefits, while also extending financial literacy to the next generation through its teen-focused sub-account, GTBinti.
“This account is a lifestyle platform for visionary women. It rewards ambition, encourages wealth creation, and supports personal and professional growth,” said Jubril Adeniji, East Africa Regional Managing Director of Guaranty Trust Bank Ltd, during the product launch. “We believe that empowering women financially today lays the foundation for generational prosperity tomorrow.”
GTMalkia is designed to reflect the evolving needs of modern Kenyan women, who are increasingly active in both the formal and informal sectors. As women make up nearly 50% of the national workforce and represent a growing share of the middle to high-income demographic, the bank says it sees strong demand for tailored financial services.
Key features of the GTMalkia product include:
- Interest-earning main and sub-accounts
- Access to GTBank World Credit and Gold Debit Cards
- GTBinti sub-account for teen girls, complete with debit cards and mentorship
- Annual Women’s Financial Literacy Conference
- Exclusive discounts at spas, salons, gyms, health facilities, and boutiques
- Health check-ups and a luxury end-of-year vacation for top savers
- “Refer a Friend” rewards, including gift vouchers
“Through GTMalkia, we are bridging the premium banking gap for women,” said Mr. Adeniji. “And while the initiative starts with women and girls, we are already working on complementary solutions to support boys as well — because financial inclusion must be holistic.”
According to recent data, Kenya has over 387,000 individuals in the middle to high-income bracket, with women accounting for over 36% of this segment. GTBank’s new product taps into this rapidly growing demographic with a solution that blends financial literacy, lifestyle support, and investment opportunities.
GTMalkia also reinforces the bank’s commitment to sustainable and inclusive banking, while promoting financial education at an early age — a move aligned with broader national and global goals on financial inclusion, gender equality, and economic development.
GTBank Kenya is a subsidiary of Guaranty Trust Bank Limited, the flagship institution under Guaranty Trust Holding Company Plc (GTCO) — a Pan-African financial services group with operations across Africa and the United Kingdom. GTCO is publicly listed on both the Nigerian Stock Exchange and the London Stock Exchange.
GTBank entered the East African market in 2013 through the acquisition of a 70% stake in Fina Bank, establishing a strategic base in Kenya with extended operations in Rwanda, Tanzania, and Uganda. GTBank Kenya was recently named Best Business Banking Partner in Kenya by Capital Finance International (CFI) Awards 2024.
With GTMalkia, GTBank Kenya is not only expanding its retail banking portfolio — it is also responding to a clear market gap and empowering a generation of financially literate and economically active women. The product is poised to attract professional women, entrepreneurs, and mothers seeking a banking experience that integrates financial strength with meaningful lifestyle and legacy support.
