Jiji Kenya, the country’s leading online classifieds platform, has been crowned “Best Online Car Marketplace” at the 7th Annual Kenya E-Commerce Awards, held at Weston Hotel, Nairobi. The accolade marks a key milestone for the platform as it continues to redefine how Kenyans buy and sell vehicles in the digital age.
The award recognizes Jiji’s leadership in transforming the traditionally offline car buying experience into a seamless, accessible, and transparent online process. With a massive footprint in Kenya’s digital automotive space, Jiji offers thousands of vehicle listings — from private sellers to verified dealers — making it a go-to destination for car buyers across the country.
“This win shows that Kenyans are choosing convenience, transparency, and digital access over outdated, offline processes,” said Maureen Naliaka, PR Manager at Jiji Kenya. “We’re proud to connect buyers and sellers directly, affordably, and fast — and this award proves we’re on the right track.”
Jiji’s success comes amid a major shift in consumer behavior in Kenya’s automotive sector. Increasing internet penetration, combined with a growing preference for online convenience, has made platforms like Jiji indispensable — particularly for big-ticket transactions like car purchases.
- According to Mordor Intelligence (2025), Kenya’s used car market is valued at USD 1.25 billion, and is expected to grow to USD 1.39 billion by 2030.
- DataReportal’s 2025 figures show 27.4 million Kenyans now access the internet, representing 48% penetration — further fueling the growth of e-commerce and digital marketplaces.
Jiji’s edge lies in its user-first tools and wide selection of listings that meet diverse consumer needs:
- Thousands of cars listed monthly, including saloon cars, SUVs, motorcycles, trucks, and more
- Free car valuation tool for instant price checks and transparent transactions
- Direct communication between buyers and sellers, eliminating middlemen
- Verified dealer badges to improve trust and reduce fraud
- Responsive mobile-friendly interface, allowing users to browse and compare listings on the go
Whether users are stuck in traffic, at the office, or relaxing at home, Jiji enables Kenyans to search, compare, and transact effortlessly and securely.
“As Kenyans demand more value and speed in their transactions, Jiji delivers just that,” added Ms. Naliaka. “We’re honoured by this recognition and remain focused on making the car-buying journey simpler, fairer, and fully digital.”
With over 4 million monthly visits and nearly 2 million active ads, Jiji maintains its position as Kenya’s number one online classifieds platform, especially in high-traffic categories such as:
- Vehicles
- Property
- Electronics
The company’s user-driven model and investment in platform integrity have solidified its place as a trusted online marketplace in Kenya’s fast-evolving digital economy.
Jiji’s recognition as Kenya’s Best Online Car Marketplace is more than just a trophy — it reflects the broader transformation of the country’s e-commerce ecosystem. As consumers increasingly turn to digital platforms for convenience and value, Jiji’s continued innovation is helping shape the future of automotive retail in Kenya.
