Sun King, the world’s leading off-grid solar energy company, has unveiled a refreshed brand identity and a new public-facing campaign, “Switch to More!”, marking a major milestone in its evolution as a clean energy and technology solutions provider.
The updated logo and branding reflect Sun King’s expanded product portfolio, which now spans solar home systems, high-capacity solar inverters, solar-powered appliances, and pay-as-you-go smartphones, aimed at delivering reliable, affordable, and innovative energy solutions to households, businesses, and institutions across Africa and Asia.
Driving Affordable Clean Energy Access
Speaking during the launch, Anish Thakkar, Co-Founder of Sun King, emphasized the company’s renewed focus on empowering customers with greater energy options and digital connectivity.
“Our refreshed logo reflects our commitment to our customers — to deliver more affordable solar for their homes, more appliances that make life easier, and more power to support the businesses, schools, and communities they depend on,” Thakkar said.
The rebrand reinforces Sun King’s customer-first mission and highlights the company’s ambition to accelerate energy access in underserved markets while offering innovative financing models to make renewable energy affordable for all.
“Switch to More!” — A Campaign for Energy Transformation
To mark the rebrand, Sun King launched its “Switch to More!” campaign, designed to showcase its growing range of solar and technology solutions while inviting families and businesses to embrace clean energy.
The campaign highlights four key promises to customers:
- More Savings – through EasyBuy, Sun King’s flexible pay-as-you-go financing model that allows customers to pay in affordable installments.
- More Peace of Mind – with free installation and comprehensive after-sales services across all product categories.
- More Options – from basic solar lanterns and entry-level home systems to high-capacity inverters, solar-powered TVs, and smartphones.
- More Reliable Power – delivering consistent energy solutions to homes, businesses, and institutions, regardless of grid connectivity.
As part of the launch, Sun King has also released a short animation video telling the story behind its refreshed logo, its journey, community impact, and its vision for powering brighter lives.
Expanding Product Portfolio to Meet Diverse Needs
The rebrand reflects Sun King’s transformation from a solar lantern manufacturer into a comprehensive energy solutions provider. Today, the company serves over 24 million households globally and installs more than 300,000 new solar systems every month.
Key products under the expanded portfolio include:
- HomePlus and HomePlus Pro solar home systems — delivering multi-room lighting, phone charging, and entertainment options for households.
- High-capacity solar inverters, including PowerHub and PowerPlay Pro, designed for households, businesses, and institutions requiring reliable, high-output energy.
- Pay-as-you-go smartphones — enabling digital inclusion and improving mobile connectivity in off-grid and underserved communities.
This broader product range underscores Sun King’s mission to bridge the energy and digital divide while making renewable energy more accessible and affordable.
Bringing Solar Energy Closer to Communities
To celebrate the rebrand, Sun King will host “Switch to More!” community events across major cities in Africa, showcasing new products, offering live demonstrations, and sharing real-life success stories from households and businesses powered by solar energy.
These events aim to educate consumers on clean energy adoption, demonstrate cost savings, and highlight how renewable technologies are transforming livelihoods across Africa.
What’s New — and What Stays the Same
While Sun King’s logo has been refreshed, the company maintains its core values and commitment to customers:
- Affordable, high-quality solar products tailored to different income levels
- Flexible financing through EasyBuy’s pay-as-you-go model
- Free installation and ongoing after-sales support
- Continuous innovation to meet growing energy demands
The new identity is designed to reflect Sun King’s evolution while reinforcing its long-standing promise of “powering brighter lives” for millions across Africa and Asia.
Africa’s Off-Grid Energy Opportunity
The rebrand comes at a time when Africa faces rising energy demands and limited grid connectivity, with over 600 million people across the continent lacking access to reliable electricity.
In markets like Kenya, Uganda, Tanzania, and Nigeria, Sun King has established itself as a market leader in off-grid solar solutions, helping households reduce dependence on costly diesel generators and unreliable grid supply.
By combining clean energy technology with affordable financing models, Sun King is playing a pivotal role in bridging the energy gap and supporting governments’ transition to sustainable power solutions.
With a refreshed identity and an expanded suite of products, Sun King is positioning itself as more than just a solar company — it is evolving into a holistic energy and technology solutions provider for emerging markets.
The company plans to scale its operations further across Africa and Asia, deepen partnerships with local distributors, and introduce more digital and connected energy solutions to better serve customers.
“We’ve powered over 24 million households, but our journey is just beginning. Our mission is to ensure affordable, reliable, and sustainable energy access for everyone, everywhere,” Thakkar added.
