Safaricom PLC (NSE: SCOM) has launched Ofa Ya Boda Boda and Bundle Ya Deree, two innovative propositions aimed at empowering Kenya’s ride-hailing drivers and boda boda riders by providing affordable connectivity, fuel discounts, insurance, and financial wellness support.
The tailored solutions are designed to ease the burden of rising operational costs while enhancing safety, digital inclusion, and income generation for transport operators across the country.
Affordable Connectivity and Digital Inclusion
The new packages combine low-cost voice and data bundles with free access to navigation apps such as Google Maps and ride-hailing apps, ensuring that drivers and riders remain connected throughout their workday.
Additionally, Safaricom is supporting operators with affordable 4G-enabled devices, bridging the digital divide and enabling them to access online work opportunities that boost their earnings.
Insurance, Financial Wellness, and Safety Training
To address the safety and security concerns of drivers and riders, the propositions include:
- Subsidized insurance covers protecting against accidents, illness, and loss of income.
- Financial literacy training to help operators manage earnings effectively.
- Road safety education to reduce accidents and improve operational standards.
- Safire Connect empowerment forums, where riders and drivers gain entrepreneurship skills and digital & AI fluency for long-term income growth.
Fuel Discounts and Partnerships
Drivers subscribed to Bundle Ya Deree will soon enjoy exclusive fuel discounts every Friday on Shell FuelSave Unleaded and V-Power at all Shell outlets across Kenya.
Patrick Masinde, Retail Manager, Vivo Energy Kenya, highlighted the partnership’s impact:
“We understand the challenges faced by Kenyans in the transport sector, especially with the rising cost of operations. Through our partnership with Safaricom, we aim to ease this burden, with the fuel discounts to drivers being a significant boost for operators.”
Safaricom’s Commitment to Empowering the Transport Sector
Fawzia Ali-Kimanthi, Chief Consumer Business Officer, Safaricom PLC, emphasized the company’s broader vision:
“Our purpose is to transform lives by connecting people to people, opportunity, and knowledge. With Ofa Ya Boda Boda and Bundle Ya Deree, we achieve all three in one step — providing connectivity, safety, insurance, and financial empowerment to this vital sector.”
The Economic Impact of Kenya’s Transport Sector
According to the Kenya National Bureau of Statistics (KNBS) 2025 Economic Survey, the transport sector contributed 4.4% to Kenya’s GDP in the fiscal year 2024.
Key highlights:
- 1.4 million registered motorcycles nationwide.
- Over 1 million direct jobs supported by the sector.
- Daily earnings per rider: KES 500 – KES 1,500.
- Estimated total income generated: KES 1 billion daily.
Safaricom’s latest initiatives directly address high operational costs, safety risks, and financial vulnerability, positioning the company as a trusted partner for Kenya’s transport operators.
How to Access the New Propositions
- Ofa Ya Boda Boda: Dial *544*8#
- Bundle Ya Deree: Dial *544*6#
