Leading global cryptocurrency exchange Binance has introduced a new feature that allows users in Kenya to buy and sell digital assets directly through M-Pesa, marking a major step in expanding access to crypto trading via mobile money.
The integration provides a seamless way for Kenyans to trade digital currencies while leveraging the country’s most widely used mobile money platform. The service is supported through SasaPay, with payouts reflecting under the business name PawaPay Digital.
How It Works
To trade using M-Pesa on Binance, users can follow these simple steps:
- Log in to Binance App or Website
Navigate to the Trade menu. - Choose Buy/Sell
Select whether you want to buy or sell cryptocurrency. - Select Coin
Pick the digital currency of your choice (e.g., Bitcoin, USDT, Ethereum). - Choose Payment Method
Under “Receive Method,” select Mobile Money/M-Pesa. - Complete Transaction
- When selling crypto, funds will be remitted to your M-Pesa wallet.
- Transactions will appear from SasaPay with the business name PawaPay Digital.
Why It Matters
Kenya is among the top adopters of cryptocurrency in Africa, with mobile money forming the backbone of digital payments. The integration of Binance with M-Pesa further lowers barriers for millions of users by enabling:
- Direct fiat-to-crypto trading without intermediaries.
- Faster settlements into M-Pesa wallets.
- Increased financial inclusion by bridging global crypto markets with local payment systems.
Industry Impact
By tapping into M-Pesa’s massive user base, Binance strengthens its foothold in East Africa, where regulators, fintechs, and digital asset platforms are increasingly collaborating to expand financial access.
The move is expected to boost participation in the digital economy while offering Kenyans more convenient and secure ways to manage both fiat and digital currencies.
