Riara University has unveiled its first short film, marking an important step in its mission to expand opportunities in Kenya’s fast-growing creative economy. The project showcases the university’s focus on practical skills for students pursuing careers in film, acting, and digital media.
The film, titled Circles, premiered at the Riara University main campus in Nairobi. It forms part of a long-term programme designed to identify and nurture creative talent while supporting national efforts to grow the entertainment industry.
Dr Joy Mueni, Head of the Department of Communication and Multimedia Journalism, said the launch reflects the university’s investment in modern production facilities and a curriculum aligned with the ambitions of Kenya’s youth.
She highlighted that the film’s story mirrors a real social concern.
“Circles follows Delilah, a young lady seeking justice for her sister who died by suicide after being sexually assaulted. The storyline is timely as it coincides with the 16 Days of Activism Against Gender-Based Violence,” said Dr Mueni. She added that the university is dedicated to turning talent into careers that support economic growth and cultural progress.
Recent industry figures show that Kenya’s creative sector contributes around 5 percent of national GDP. The film production segment alone generated an estimated KSh 86.9 billion in 2022 through content creation, distribution, and related employment.
Dr Mueni noted that increased demand for local stories, enhanced technology, and stronger institutional involvement have positioned film and entertainment as high-potential growth sectors. She emphasized that Riara University aims to be a key player in this transition by equipping students with industry-ready skills.
Riara University Vice Chancellor Professor Robert Gateru congratulated the production team during the launch event.
“I am very proud of your accomplishments. You have done very well. Let’s do a season 2,” he said. He encouraged students to strengthen collaborations across departments in order to develop even bigger and more impactful projects.
Producer of the film Ms Loraine Sagini expressed gratitude to faculty, cast, crew, and her family for enabling the success of the premiere.
“I am thankful to my parents for allowing us access to their home to be one of the filming locations,” she said.
Through initiatives like Circles, Riara University seeks to strengthen its place in the creative value chain, developing filmmakers and content developers capable of shaping Kenya’s entertainment future.
