Samsung has announced a virtual watch party for Kenyan consumers ahead of its upcoming Galaxy Unpacked event scheduled for February 25 at 9:00 pm.
The online event will allow participants to follow the global unveiling of the company’s latest Galaxy innovation in real time. The launch is expected to showcase new artificial intelligence-driven features aimed at enhancing smartphone functionality and user experience.
The virtual format enables Kenyan viewers to participate alongside a global audience as Samsung introduces its latest mobile technology developments.
Incentives for Registered Participants
To encourage participation, Samsung has announced a tiered giveaway for individuals who register to watch the event livestream.
According to the company:
- The 100th registered participant will receive Galaxy Buds3 Pro
- The 500th registered participant will win a Galaxy Watch8
- The 1000th registered participant will receive a 98-inch Crystal UHD TV
The incentive campaign is designed to drive early registration ahead of the livestream.
Focus on AI-Driven Innovation
While specific product details remain under wraps, Samsung has indicated that the upcoming reveal will centre on artificial intelligence integration within its Galaxy ecosystem.
AI-driven features have become a key competitive differentiator in the global smartphone market, with manufacturers increasingly embedding machine learning capabilities into mobile devices to enhance productivity, personalization and efficiency.
The Galaxy Unpacked event typically serves as Samsung’s flagship global product announcement platform, drawing attention from technology analysts, consumers and investors worldwide.
Expanding Digital Launch Strategy
The use of virtual watch parties reflects the continued shift toward digital product unveilings, allowing broader audience participation beyond physical launch venues.
For the Kenyan market, the online access format ensures consumers can follow the announcement simultaneously with international audiences.
Samsung has positioned the event as part of its broader effort to connect innovation with everyday use, particularly as AI integration becomes more central to the smartphone experience.
