Crown Paints Kenya PLC has announced a strategic partnership with Mabati Rolling Mills (MRM), a subsidiary of the Safal Group, in a move designed to enhance value for homeowners and developers across Kenya’s construction sector.
Under the partnership, customers who purchase Lifestile Stone Coated Roofing tiles worth KSh550,000 and above from MRM will receive a KSh50,000 voucher redeemable on Crown Paints products.
The initiative is aimed at easing the transition from structural construction to finishing, a stage often associated with high costs and fragmented procurement.
Bridging Construction Phases
The collaboration brings together two established brands in the building materials space, combining MRM’s roofing solutions with Crown Paints’ finishing products.
The companies say the partnership is designed to create a more seamless construction journey for homeowners by integrating roofing and finishing solutions into a single value proposition.
Kelvin Munyi, Group Marketing Manager at Crown Paints, said the initiative is focused on improving both affordability and sustainability in home finishing.
“We want to help you turn your house into a beautiful, healthy home. By joining forces with MRM, we’re making it easier for homeowners to choose premium, eco-friendly finishes like our low-VOC Crown Aqua Glow,” he said.
Focus on Sustainable and Premium Finishes
The voucher can be redeemed at authorized Crown Paints outlets nationwide and applies to a range of premium products, including:
- Crown Aqua Glow
- Crown Silk Vinyl
- Crown Ultraguard Silicone
- Crown Rain Protek
These products are positioned around durability, aesthetic appeal, and low environmental impact, particularly through low-VOC formulations that support healthier indoor air quality.
The emphasis on sustainable materials reflects a growing shift in Kenya’s construction sector toward environmentally conscious building practices.
Integrated Building Solutions
For Mabati Rolling Mills, the partnership aligns with its strategy of offering integrated building solutions beyond roofing.
Geoff Anthony, Head of Sales – Building Solutions & Steel at MRM, said the collaboration enhances the overall building envelope by combining structural and finishing elements.
“Our Lifestile stone-coated tiles are engineered for extreme durability and architectural excellence. This partnership allows us to provide a technically superior building solution that integrates roofing with specialized finishing systems,” he said.
He added that the initiative is designed to support developers seeking high-specification construction solutions that meet modern standards for durability and design.
Industry Impact
The partnership signals a broader trend in the construction industry, where manufacturers are increasingly collaborating to offer bundled solutions that reduce costs and complexity for end users.
By aligning product offerings, companies can:
- Improve customer convenience
- Lower overall project costs
- Enhance quality consistency across construction phases
- Encourage adoption of premium materials
The move also reflects growing competition in Kenya’s building materials sector, where differentiation is increasingly driven by value-added services and partnerships.
Promotion Details
The offer will run for two months, with vouchers redeemable at Crown Paints showrooms across the country.
The companies expect the promotion to attract both individual homeowners and developers, particularly those working on mid- to high-value residential projects.
As demand for quality housing continues to rise in Kenya, partnerships such as this are likely to play a key role in shaping how construction inputs are packaged and delivered.
By combining roofing and finishing solutions, Crown Paints Kenya PLC and Mabati Rolling Mills are positioning themselves to capture greater value across the construction chain while offering homeowners a more streamlined and cost-effective building experience.
