Mastercard and I&M Bank Launch Milele Rewards with 1:1 Payout Rate for Cardholders
I&M Bank, a leader in Kenya’s financial sector, has unveiled an innovative loyalty program, I&M Milele Rewards, in collaboration with Mastercard. This enhanced program builds on the success of the bank’s previous loyalty initiative, which rewarded debit and credit cardholders with cashback on Point-Of-Sale (POS) and e-commerce transactions. Milele Rewards, however, takes customer engagement to […]